Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future. A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters: Question the misunderstanding that digital tools and Internet technologies are making the younger generation ‘dumber’ and ‘disengaging’ them from the real world Underscore the legal and economic insights into the commodification of the younger generation as consumers rather than learners Examine the historical trajectory of media technology, and whether new practices are having an empowering effect or one of enslavement to an increasingly irreversible technological and socio-political regime Shed light on issues of critical pedagogy emerging from digital environments in relation to one’s mental abilities and degrees of wisdom Discuss the cultural and political implications of millennials’ new media trends, the changing relationship between millennials and legacy media, which rely on the younger generation for survival;Offer new insights into the significance of current media trends in relation to issue of credibility and identity. This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.

Millennials and Gen Z in Popular Culture examines media and popular culture forms for and about millennials and Generation Z. In this collection, contributors articulate the need for studying cultural artifacts connected to members of these generations. Rather than focusing on each generation specifically, this collection takes an intergenerational approach, placing them in dialogue with one another by focusing on media and experiences that are geared toward both. Scholars of media studies, popular culture, and sociology will find this book of particular interest.

This book offers strategic leaders with essential information for their most important role: the change management function of positioning the organization for success into the future. To do so, leaders need to sort through a myriad of forecasts, predictions and weak indicators of change to make timely decisions. This volume addresses the most critical factor for future success: people and, specifically, harnessing the potential the current youth cohort will bring when they join the full-time workforce. Drawing on multi-disciplinary analyses by 37 researchers, the book presents an integrative assessment of the characteristics that those in the current youth cohort are likely to bring to the workplace. The focus is on those born after 2005 with an examination of the implications of this cohort being raised from birth immersed in an increasingly omnipresent digital environment which extends far beyond social media. The authors see the coming ‘digital tsunami’ as creating disruptive effects across major elements of our economy and even society however optimistically conclude that the digital environment and the development of 21st Century skills in schools will equip the next generation with essential competencies, attitudes, social skills and work goals. The key to harnessing the potential of this generation will be to modify current human resources and workplace practices which will mean sweeping away much of the ‘boomer’ legacy that this cohort has imprinted on organizations. To assist leaders, the book goes beyond presenting a rich portrait of who these youth may become by providing practical recommendations for the changes that need to start now in order to position the organization to benefit from what they will bring. As the astute strategic leader knows: objects in the future can be closer than they appear.

Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments millennials populate. The book questions whether millennials are properly understood as a heterogeneous group and if they demonstrate the ability to set out a path for themselves.

An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. ​ Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

This book examines the complex and multidimensional relationship between culture and social media, and its specific impact on issues of identity and social movements, in a globalized world. Contemporary cyber culture involves communication among people who are culturally, nationally, and linguistically similar or radically different. Social media becomes a space for mediated cultural information transfer which can either facilitate a vibrant public sphere or create cultural and social cleavages. Contributors of the book come from diverse cultural backgrounds to provide a comprehensive analysis of how these social media exchanges allow members of traditionally oppressed groups find their voices, cultivate communities, and construct their cultural identities in multiple ways. This book will be of great relevance to scholars and students working in the field of media and new media studies, intercultural communication, especially critical intercultural communication, and academics studying social identity and social movements.