Direct, well-organized, and easy to follow, Q Methodology, Second Edition, by Bruce McKeown and Dan B. Thomas, reviews the philosophical foundations of subjective communicability (concourse theory), operant subjectivity, and quantum-theoretical aspects of Q as relevant to the social and behavioral sciences. The authors discuss data-gathering techniques (communication concourses, Q samples, and Q sorting), statistical techniques (correlation and factor analysis and the important calculation of factor scores), and strategies for conducting small person-sample research along Q methodological lines.

This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: • important design issues • the conduct of fieldwork • all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

As governments and the wider public become increasingly concerned about environmental problems, the necessity for competent environmental policies is growing. The contributors to this highly original book attempt to demonstrate how the use of Q methodology can result in the development of more effective, socially sensitive, environmental policy options. The book highlights the history of Q methodology, a technique for systematically studying the subjectivity of individuals, and provides a brief yet comprehensive account of its theory and a detailed guide to the various stages of a Q study. The methodology is then applied, to explore the discourses concerning the relationship between society and a diverse range of environmental issues including, environmental protest, civil aviation policy, forest policy and land use options.

Innovative methodological approaches are vital for experienced researchers and early-career researchers alike to conduct research. In order to provide them with the best possible resources, the methodologies must be comprehensive and describe the data sources, approaches to data collection, and approaches to data analysis that are typically employed within the given methodological approach. Methodological Innovations in Research and Academic Writing serves as a resource for graduate students and higher education faculty and presents a number of methodological innovations in research as well as applied examples of these methodologies in practice. The chapters focus on the application of methodological approaches (through the presentation of real-world examples) and descriptions of the epistemological foundations of the given methodologies so that researchers can fully articulate and justify their methodological choices in the context of their research design. It is a crucial guide for graduate students who are designing and writing their doctoral dissertations as it introduces them to the best practices related to rigorous research design and academic writing. This book is ideal for graduate students, higher education faculty, researchers, and academicians.

The Routledge Reviewer’s Guide to Mixed Methods Analysis is a groundbreaking edited book – the first devoted solely to mixed methods research analyses, or mixed analyses. Each of the 30 seminal chapters, authored by internationally renowned scholars, provides a simple and practical introduction to a method of mixed analysis. Each chapter demonstrates "how to conduct the analysis" in easy-to-understand language. Many of the chapters present new topics that have never been written before, and all chapters offer cutting-edge approaches to analysis. The book contains the following four sections: Part I Quantitative Approaches to Qualitative Data (e.g., factor analysis of text, multidimensional scaling of qualitative data); Part II Qualitative Approaches to Quantitative Data (e.g., qualitizing data, mixed methodological discourse analysis); Part III "Inherently" Mixed Analysis Approaches (e.g., qualitative comparative analysis, mixed methods social network analysis, social media analytics as mixed analysis, GIS as mixed analysis); and Part IV Use of Software for Mixed Data Analysis (e.g., QDA Miner, WordStat, MAXQDA, NVivo, SPSS). The audience for this book includes (a) researchers, evaluators, and practitioners who conduct a variety of research projects and who are interested in using innovative analyses that will allow them to extract more from their data; (b) academics, including faculty who would use this book in their scholarship, as well as in their graduate-level courses, and graduate students who need access to a comprehensive set of mixed analysis tools for their dissertations/theses and other research assignments and projects; and (c) computer-assisted data analysis software developers who are seeking additional mixed analyses to include within their software programs. Chapter 24 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.