La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.

Aproximaciones al estudio del español como lengua de herencia reúne diversas perspectivas sobre el estudio del español como lengua de herencia en el contexto de los Estados Unidos. El volumen presenta una amplia gama de enfoques lingüísticos, modelos pedagógicos e innovaciones programáticas. Dirigido a investigadores noveles y experimentados, al igual que a estudiantes y profesionales de la enseñanza, es un volumen ideal para aquellas personas que desean actualizar sus conocimientos del campo y obtener una perspectiva panorámica sobre la investigación y la enseñanza del español como lengua de herencia. Características principales: temas que incluyen, entre otros, la fonología/la fonética, la morfosintaxis, la pragmática, la enseñanza mediante el enfoque por tareas, la literacidad múltiple, el translenguar, los programas de community college, el español para fines específicos y la investigación-acción; contenidos teóricos, empíricos y pragmáticos relevantes para la enseñanza del español como lengua de herencia; descripciones y ejemplos que facilitan la adquisición de conocimientos sobre la materia; diferentes secciones que permiten la flexibilidad en cuanto al orden de lectura del volumen; preguntas de reflexión al final de cada capítulo para facilitar la comprensión de los temas presentados. Escrito de manera clara y accesible, Aproximaciones al estudio del español como lengua de herencia es un recurso indispensable para cursos de grado y posgrado en español sobre el español como lengua de herencia. Aproximaciones al estudio del español como lengua de herencia brings together a number of diverse scholarly voices and perspectives on the study of Spanish as a heritage language with a focus on the United States context. The volume presents a comprehensive view of this growing and dynamic field with the latest on linguistic approaches, pedagogical models, and programmatic innovations. Directed to beginning and seasoned researchers as well as to students and practitioners who wish to update their knowledge of the field and gain a fresh perspective on different approaches to researching and teaching Spanish heritage bilinguals. Written in Spanish for a wider audience in the Spanish-speaking world and for the teaching of undergraduate and graduate courses in Spanish. Key features: A broad range of topics including phonology/phonetics, morphosyntax, pragmatics, task-based language teaching, multiliteracy, translanguaging, community college programs, Spanish for specific purposes and action research among others; Clear overviews of theoretical, empirical and pragmatic issues relevant to the teaching of Spanish as a heritage language; Every chapter builds on specific core questions central to current understandings of research and practice; Concise descriptions and examples throughout provide readers with the tools they need to understand the subject matter; Organized into three sections that allows for flexibility regarding reading order; A section of reflection questions at the end of each chapter to help readers gain a deeper understanding of the issues at stake. Written in clear and accessible Spanish, Aproximaciones al estudio del español como lengua de herencia is a critical resource for those interested in understanding Spanish heritage speakers’ multifaceted linguistic experience in tandem with providing a meaningful educational experience that supports their personal, professional, and learning goals.

The Routledge Handbook of Spanish Language Teaching: metodologías, contextos y recursos para la enseñanza del español L2, provides a comprehensive, state-of-the-art account of the main methodologies, contexts and resources in Spanish Language Teaching (SLT), a field that has experienced significant growth world-wide in recent decades and has consolidated as an autonomous discipline within Applied Linguistics. Written entirely in Spanish, the volume is the first handbook on Spanish Language Teaching to connect theories on language teaching with methodological and practical aspects from an international perspective. It brings together the most recent research and offers a broad, multifaceted view of the discipline. Features include: Forty-four chapters offering an interdisciplinary overview of SLT written by over sixty renowned experts from around the world; Five broad sections that combine theoretical and practical components: Methodology; Language Skills; Formal and Grammatical Aspects; Sociocultural Aspects; and Tools and Resources; In-depth reflections on the practical aspects of Hispanic Linguistics and Spanish Language Teaching to further engage with new theoretical ideas and to understand how to tackle classroom-related matters; A consistent inner structure for each chapter with theoretical aspects, methodological guidelines, practical considerations, and valuable references for further reading; An array of teaching techniques, reflection questions, language samples, design of activities, and methodological guidelines throughout the volume. The Routledge Handbook of Spanish Language Teaching contributes to enriching the field by being an essential reference work and study material for specialists, researchers, language practitioners, and current and future educators. The book will be equally useful for people interested in curriculum design and graduate students willing to acquire a complete and up-to-date view of the field with immediate applicability to the teaching of the language.

Lecturas literarias shares same methodology, design, icons, and so forth as Punto y aparte. Each reading is accompanied by pre- and post-reading activities as well as by role-playing, creative-writing, and other follow-up activities that students can use to expand on the themes presented in each reading. Students are exposed to literary terminology. With each reading, a different aspect of literary analysis is presented (e.g., the use of dialogue, tone, narrative voice). Students are then asked to apply this new knowledge in a deeper analysis of the reading as a creative work.