• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant. Communication in all its forms—be it print or electronic media, mass communication as well as person-to-person messaging, whether by mail, telephone, gesture, or email—is thoroughly examined in this book, which can serve as either an introductory text to undergraduates in information science, an interesting read for the layman, or as a refresher for the communications professional.

"Have you ever noticed yourself waking up at exactly the same time every night? Or find yourself stuck on a certain page number of a book? What about seeing those very numbers repeated on signs and license plates while you travel? Numbers repeated throughout your day are one major way that angels communicate guidance, warning, and praise to let you know whether the path you are on is right for you. The Angel Numbers Book can help you decipher these messages. Here you'll receive the tools to understand the meaning of each number and number pattern sent by your angel guides. You'll also find space to record and reflect on the numbers you see, cultivating meanings that are personal to you and your experiences. You'll learn to turn your attention toward the communications of your angel guides, strengthen your understanding of the messages they are sending, and stay more tune in whenever they're trying to speak to you. Unlock your potential -- and light the way to a more satisfying, meaningful life -- with The Angel Numbers Book!" --

Get your A-game on with advice from the creator of...

The great Latin American writer: an inspiration to Vargas Llosa and Carlos Fuentes