The Message Matters
Title | The Message Matters PDF eBook |
Author | Lynn Vavreck |
Publisher | Princeton University Press |
Pages | 236 |
Release | 2009-07-26 |
Genre | Business & Economics |
ISBN | 9780691139630 |
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
The Message Matters
Title | The Message Matters PDF eBook |
Author | Lynn Vavreck |
Publisher | Princeton University Press |
Pages | 232 |
Release | 2009 |
Genre | Business & Economics |
ISBN | 0691139628 |
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Message Matters
Title | Message Matters PDF eBook |
Author | Rebecca K. Leet |
Publisher | Turner Publishing Company |
Pages | 239 |
Release | 2007-08-20 |
Genre | Business & Economics |
ISBN | 1618589253 |
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
Your Message Matters
Title | Your Message Matters PDF eBook |
Author | Jonathan Milligan |
Publisher | Baker Books |
Pages | 272 |
Release | 2020-10-20 |
Genre | Business & Economics |
ISBN | 1493427784 |
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Today Matters
Title | Today Matters PDF eBook |
Author | John C. Maxwell |
Publisher | Center Street |
Pages | 242 |
Release | 2008-11-16 |
Genre | Self-Help |
ISBN | 1599952068 |
Most of us look at our days in the wrong way: We exaggerate yesterday. We overestimate tomorrow. We underestimate today. The truth is that the most important day you will ever experience is today. Today is the key to your success. Maxwell offers 12 decisions and disciplines-he calls it his daily dozen-that can be learned and mastered by any person to achieve success.
Mercy Matters
Title | Mercy Matters PDF eBook |
Author | Mathew N. Schmalz |
Publisher | Our Sunday Visitor |
Pages | 128 |
Release | 2016-04-18 |
Genre | Religion |
ISBN | 1612789986 |
“Wherever there are Christians, everyone should find an oasis of mercy.” —Pope Francis Whether dealing with adoption, sobriety, bullying, the Boston Marathon bombing, or friendship with a Jehovah’s Witness, Mathew Schmalz’s own life serves as the backdrop for his reflections on the complex nature of mercy—how we give it, and how we receive it. From a home for lepers in India to a halfway house in the Bronx, the author probes his experiences to reveal mercy as a virtue that doesn’t necessarily come easily, but is infinitely rewarding. Discussion and reflection questions at the end of each chapter allow you to dig deeper into your own ideas about mercy, what it looks like in your life, and how to move toward a more merciful existence. Perfect for individual or group study.
Truth that Matters
Title | Truth that Matters PDF eBook |
Author | Keavin Hayden |
Publisher | TEACH Services, Inc. |
Pages | 128 |
Release | 2002 |
Genre | Bible |
ISBN | 9781572582323 |
In this book Keavin Hayden spotlights essential spiritual truths that everyone needs to know, but few take the time to discover for themselves. Truth about the spiritual powers that influence our lives. Truth about the future of our world. Truth that can help you make important decisions.