Estie does not always like people. So when her grandmother reminds her to be a mensch, she'd rather not. She'd rather be a dog. Or a turtle. Or a seagull. Being a monkey can even make another kid laugh! But it can also make another kid cry, and that's when Estie and her grandmother find out what a mensch Estie can really be.

In Business Mensch, Noah Alper gives you the practical skills you need to make your business the best, while exploring larger questions of morality and work satisfaction. Learn entrepreneurship from a business leader with 35 years of experience and start down a path to success using timeless wisdom as your guide. Just as Noah's Bagels with its distinctly Jewish roots appeals to all kinds of appetites, Business Mensch provides nourishment for a variety of readers, helping them excel in both business and life. Business Mensch has been awarded a silver medal in the category of Business Ethics in the 2010 Axiom Business Book Awards! Designed to honor the year's best business books and their authors and publishers, The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.

Character development requires time, energy and commitment. Why bother? Learn from the authors of Be a Mensch; Rabbi Dr. Abraham J. Twerski, MD. Menshlichkeit is the key to happiness. Howard Jonas. Good character is good business Professor Robert J. Aumann, PHD. Game Theory proves that good character builds stable, positive relationships Yakir Kaufman, MD. Good character traits are the key to good health, Rabbi Dovid Gottlieb, PHD. Character development is essential to tapping our maximum potential. Judith Mishell, PhD. Good character leads to greater happiness and self-esteem. Editor Moshe Kaplan, MD, has assembled people who have achieved society s most wanted list of financial and professional goals, and they are telling us that the most important achievement in life is character development. Let this book change your life!

Named a Gift Book for the Discerning New Yorker by The New York Times In the Shadow of Genius is the newest book by photographer and author Barbara Mensch. The author combines her striking photographs with a powerful first-person narrative. She takes the reader on a unique journey by recalling her experiences living alongside the bridge for more than 30 years, and then by tracing her own curious path to understand the brilliant minds and remarkable lives of those who built it: John, Washington, and Emily Roebling. Many of Mensch’s photographs were inspired by her visits to the Roebling archives housed at Rutgers University, where she pieced together through notebooks, diaries, letters, and drawings the seminal locations and events that affected their lives. Following in their footsteps, Mensch traveled to Mühlhausen, Germany, the birthplace of John Roebling; to Saxonburg, Pennsylvania, where Roebling established a utopian community in 1831; to Roebling aqueducts and bridges in Pennsylvania, Ohio, and New York; and to the Civil War battlefield in Gettysburg, Pennsylvania, where Washington Roebling, the son of the famous engineer, valiantly served as a Union soldier. The book begins and ends with Mensch’s unique photographs of the Brooklyn Bridge, including never-before-seen images captured deep within the structure. The book creatively fuses contemporary photography with the historical record, giving the reader a new perspective on contemplating the masterwork. Fernanda Perrone, Curator of Special Collections and the Roebling Family Archive at Rutgers University, has contributed a Foreword.