An effective membership recruitment program is the road to growth, financial health, and mission success for an association. In Membership Recruitment, Tony Rossell shows how you can grow your membership year after year, in good times and bad. You will find the book filled with his practical guidance based on Rossell's thirty years of consulting with hundreds of membership groups and a decade of benchmarking research with thousands of associations. By reading Membership Recruitment, you'll learn:?How to make a case for supporting membership growth in your association?The compelling economics of membership compared to any other product offering?The five stages of a member's relationship journey with an association?How to define your target markets and reach top prospects?Techniques to build a compelling value proposition and marketing message?How to test, track, and analyze membership campaigns for optimal results?The top innovations that support continued membership growth and resiliencyProviding numerous real-world examples along with practical insights, you'll discover what works and what doesn't from the experiences of many associations that have both succeeded and made mistakes as they have pursued membership growth. You can build a membership growth engine for your association. This book shows you how.

The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

This book explores the impact of electoral rules on political party development in Central and East Europe. It finds that ‘high district magnitude’ proportional electoral systems encourage centralised organisational development and campaigning – where communication with voters is conducted primarily via mass, social and digital media – while small electoral districts stimulate grassroots campaigning. As a result, low magnitude electoral systems are more likely to create an active role for party members, stimulating membership recruitment. The book further examines how parties organise and campaign on the ground. The analysis of in-depth surveys and interviews with party elites in Estonia, Lithuania and Slovakia sheds light on areas of party life that are rarely examined, including party fundraising. Overall, the effects of electoral systems on party organisation and campaigning reflect patterns previously observed in Western Europe, demonstrating that a degree of convergence has occurred.

Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.

This book presents a comprehensive analysis of a remarkable and unexpected outcome of the 2014 referendum on Scottish independence. Despite defeat in the Scottish referendum, the two leading parties in the Yes campaign – the Scottish National Party and Scottish Green Party – experienced an extraordinary surge in membership. The book explains these events, examining the relationship between political parties and social movements, and it assesses the long-term consequences of the surge. Based on surveys of members and interviews with party and movement actors since the referendum, the book analyses the members’ involvement in the 2014 referendum, their motives for joining a party, their backgrounds and political attitudes, and their behaviour as party members. A key component of the book is how the surge changed the parties – socio-demographically, ideologically and organisationally. This book will appeal to scholars, students and observers of electoral politics, political participation, social and political movements, and political parties and their members, and more broadly to those interested in the debate on Scottish independence, British politics and comparative politics. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution (CC-BY) 4.0 license.

Primary elections for choosing party leaders and candidates are now becoming commonplace in Europe, Asia and America but questions as to how much they hinder a party’s organizational strength and cohesion or affect electoral performance have largely been ignored outside of the USA. Party Primaries in Comparative Perspective gives a much-needed conceptualization to this topic, describing the function and nature of primary elections and providing a comparative analytical framework to the impact of primaries on the internal and external functioning of political parties. Elaborating on the analytical tools developed to study the US experience this framework engages with primary elections in Europe and Asia offering a theoretical, comparative and empirical account of the emergence of party primaries and an invaluable guide to internal electoral processes and their impact.

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.