Media of Mass Communication

Media of Mass Communication
Title Media of Mass Communication PDF eBook
Author John Vivian
Publisher Pearson Educacion
Pages 504
Release 2012-02-03
Genre Communication
ISBN 9780205876457

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Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Mass Communication

Mass Communication
Title Mass Communication PDF eBook
Author Ralph E. Hanson
Publisher SAGE Publications
Pages 1297
Release 2016-10-20
Genre Language Arts & Disciplines
ISBN 150635856X

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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Media & Culture

Media & Culture
Title Media & Culture PDF eBook
Author Richard Campbell
Publisher Bedford Books
Pages 613
Release 2002
Genre Mass media and culture
ISBN 9780312390709

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Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Mass Communications and Media Studies

Mass Communications and Media Studies
Title Mass Communications and Media Studies PDF eBook
Author Peyton Paxson
Publisher Bloomsbury Publishing USA
Pages 378
Release 2018-05-17
Genre Social Science
ISBN 1501329960

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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

The Handbook of Media and Mass Communication Theory

The Handbook of Media and Mass Communication Theory
Title The Handbook of Media and Mass Communication Theory PDF eBook
Author Robert S. Fortner
Publisher John Wiley & Sons
Pages 1002
Release 2014-03-10
Genre Social Science
ISBN 1118770005

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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Anthropology & Mass Communication

Anthropology & Mass Communication
Title Anthropology & Mass Communication PDF eBook
Author Mark Allen Peterson
Publisher Berghahn Books
Pages 340
Release 2005
Genre Social Science
ISBN 9781571812780

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Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.

Dictionary of Mass Communication and Media Research

Dictionary of Mass Communication and Media Research
Title Dictionary of Mass Communication and Media Research PDF eBook
Author David P. Demers
Publisher
Pages 376
Release 2005-09
Genre
ISBN 9780922993352

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This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mass communication--two-thirds of which are not found in other comparable dictionaries. This dictionary provides more comprehensive of most terms than other dictionaries.