This timely book argues that the Global North’s research methods and traditional assumptions are not valid to the media landscapes and audiences of the Global South. With South Africa as the focus, the authors offer a new understanding of media diversity along an audience-centred approach. Disappointingly, research shows that most South African citizens (most of whom are economically marginalised) are found to experience extremely low levels of media content diversity in their personal media diets. The contributing factors are inter-related and complex, but include the inequitable distribution of media content, a lack of African language media, and most especially, the cost of media access which is unaffordable to many. In this book, the authors examine what went wrong with post-apartheid attempts to democratise the media landscape, and why the experienced levels of media diversity by the majority South African audience remain so woefully low. While media diversity is usually measured by policymakers, sector stakeholders or by market-related imperatives, this book foregrounds the perspective of the media consumer. In doing so, traditional media measuring is inverted – leading to a more in-depth understanding of how ordinary people in the Global South receive media content, how much, and why. The authors offer a holistic analysis of the ineffectuality of key media policymaking processes, projects and institutions – while also suggesting how these could be transformed to create a more diverse and broadly accessible media landscape.

This timely book argues that the Global North’s research methods and traditional assumptions are not valid to the media landscapes and audiences of the Global South. With South Africa as the focus, the authors offer a new understanding of media diversity along an audience-centred approach. Disappointingly, research shows that most South African citizens (most of whom are economically marginalised) are found to experience extremely low levels of media content diversity in their personal media diets. The contributing factors are inter-related and complex, but include the inequitable distribution of media content, a lack of African language media, and most especially, the cost of media access which is unaffordable to many. In this book, the authors examine what went wrong with post-apartheid attempts to democratise the media landscape, and why the experienced levels of media diversity by the majority South African audience remain so woefully low. While media diversity is usually measured by policymakers, sector stakeholders or by market-related imperatives, this book foregrounds the perspective of the media consumer. In doing so, traditional media measuring is inverted – leading to a more in-depth understanding of how ordinary people in the Global South receive media content, how much, and why. The authors offer a holistic analysis of the ineffectuality of key media policymaking processes, projects and institutions – while also suggesting how these could be transformed to create a more diverse and broadly accessible media landscape.

Adopting a truly global, theoretical and multidisciplinary perspective, Media Pluralism and Diversity intends to advance our understanding of media pluralism across the globe. It compares metrics that have been developed in different parts of the world to assess levels of, or threats to, media pluralism.

This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean.

This text explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for individual ethical decision-making to media practitioners and media groups. The author's analysis of the South African normative context under the previous and present political dispensations will be of interest to media policy formulators and students alike. Current contentious issues, such as racism in the media, the plans for media, development in this country, the reporting of violence and crime, the right to privacy, and the media and advertising all come under intense scrutiny. Addenda include rules of procedure and the code of conduct of the Press Ombudsman of South Africa, the constitution, code and procedures of the Broadcasting Complaints Commission of South Africa, and the code of conduct of the Public Relations Institute of Southern Africa.

The volume examines the risks and opportunities of a digital society characterized by the increasing importance of knowledge and by the incessant rise and pervasiveness of information and communication technologies (ICTs). At a global level, the pivotal role of ICTs has made it necessary to rethink ways to avoid forms of digital exclusion or digital discrimination. This edited collection comprises of chapters written by respected scholars from a variety of countries, and brings together new scholarship addressing what the process of digital inclusion means for individuals and places in the countries analyzed. Each country has its own strategy to guarantee that people can access and enjoy the benefits of the information society. While this book does not presume to map all the countries in the world, it does shed light into these strategies, underlining what each country is doing in order to reduce digital inequalities and to guarantee that socially disadvantaged people (in terms of disabilities, availability of resources, age, geographic location, lack of education, or ethnicity) are digitally included.

It is also an invaluable resource for professionals who are involved in health communication.