Japan is heterogeneous and culturally diverse, both historically through ancient waves of immigration and in recent years due to its foreign relations and internationalization. However, Japan has socially, culturally, politically, and intellectually constructed a distinct and homogeneous identity. More recently, this identity construction has been rightfully questioned and challenged by Japan’s culturally diverse groups. This book explores the discursive systems of cultural identities that regenerate the illusion of Japan as a homogeneous nation. Contributors from a variety of disciplines and methodological approaches investigate the ways in which Japan’s homogenizing discourses are challenged and modified by counter-homogeneous message systems. They examine the discursive push-and-pull between homogenizing and heterogenizing vectors, found in domestic and transnational contexts and mobilized by various identity politics, such as gender, sexuality, ethnicity, foreign status, nationality, multiculturalism, and internationalization. After offering a careful and critical analysis, the book calls for a complicating of Japan’s homogenizing discourses in nuanced and contextual ways, with an explicit goal of working towards a culturally diverse Japan. Taking a critical intercultural communication perspective, this book will be of interest to students and scholars of Japanese Studies, Japanese Culture and Japanese Society.

This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.

Most scholars now refute the monolithic, static definition of identity and adopt a fluid approach to the concept which takes into consideration overlapping, or rather intersecting different facets of identity. The contact of many and varied aspects of identity finds its full development in interpersonal communication when two or more individuals identify through their discourse. In this volume, the authors are interested in identity in intercultural contexts. With contributions from Finland, Japan, Malaysia, Romania, the United Kingdom and the United States of America from the fields of linguistics, sociolinguistics, discourse analysis, linguistic anthropology, cultural anthropology, literature and education, the key concepts associated with identity and interculturality are revisited, and empirical research provides an insight into identification processes. This volume will appeal to scholars interested in the questions of identity and intercultural relations, as well as to students, particularly from the fields of anthropology, education, language and communication studies. It will also interest individuals from all walks of life who are keen on knowing more about personal diversities.

The Korean Wave in Southeast Asia offers fresh details and new perspectives on the globalization of Korean popular culture, better known as ‘Hallyu’. Focusing on the dissemination, localization, consumption and fandom of Korean TV dramas, films, pop music and other forms of youth culture within the cultural geography of Southeast Asia, the chapters in the book offer a compelling analysis of the globalization of Hallyu and detail the various social and cultural mechanisms involved. Deeply accomplished, this book will be a valuable resource for scholars interested in cultural and social change in Southeast Asia, as well as for graduate and undergraduate students learning about popular culture in Asia. Nissim Otmazgin Chair of the Department of Asian Studies, The Hebrew University of Jerusalem and author, Regionalizing Culture: The political economy of Japanese popular culture in Asia (University of Hawai'i Press, 2013). This book proves to be an important addition to the growing scholarship on the Korean Wave and the resulting new pop culture trends in Southeast Asia. In addition to introducing new concepts for further comparative research, the roster of case studies on Hallyu consumption and production in the region (informed by interdisciplinary expertise) offer readers fresh analyses and diverse experiences of the phenomenon. The publication of this collection is timely for our new course elective focusing on the ‘Korean Wave’, in which this book will certainly be a required reading. Sarah Domingo Lipura Associate Director, Ateneo Initiative for Korean Studies, Ateneo De Manila University (Philippines)

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

This book is a sociological study of Muslim youth culture in two global cities in the Asia Pacific: Singapore and Sydney. Comparing young Muslims' participation in and reflections on various elements of popular culture, this study illuminates the range of attitudes and strategies they adopt to reconcile popular youth culture with piety.