"Ablaze with humor" (New York Magazine), Lupton traces the practice of marketing towards women

This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.

In the Nevada desert, in the near future, a brilliant biologist and single mother named Naomi Chiang sets off a chain reaction that threatens to bring the networked world to its knees. When her seventeen-year-old son, Colt, who spends most of his time in the comfort of virtual reality, secretly releases her latest findings—a process for regrowing human tissue—Colt’s estranged father crashes into their lives again, backed by the secretive security organization he heads. The U.S. government wants Naomi’s research . . . and her son, who must leave the virtual sphere to discover the pleasures—and pains—of a life fully lived. Page-turning and thought-provoking, Connect is a whip-smart novel that explores what connection—both human and otherwise—might be in a digital age. It is a story of mothers and sons; but it is also about you, your phone, and the world to come.

Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.

Changes in the routines of domestic life were among the most striking social phenomena of the period between the two World Wars, when the home came into focus as a problem to be solved: re-imagined, streamlined, electrified, and generally cleaned up. Modernist writers understood themselves to be living in an epochal moment when the design and meaning of home life were reconceived. Moving among literature, architecture, design, science, and technology, Machines for Living shows how the modernization of the home led to profound changes in domestic life and relied on a set of emergent concepts, including standardization, scientific method, functionalism, efficiency science, and others, that form the basis of literary modernism and stand at the confluence of modernism and modernity. Even as modernist writers criticized the expanding reach of modernization into the home, they drew on its conceptual vocabulary to develop both the thematic and formal commitments of literary modernism. Rosner's work develops a new methodology for interdisciplinary modernist studies and shows how the reinvention of domestic life is central to modernist literature.

This book introduces an archaeological approach to the study of media - one that sifts through the evidence to learn how media were written about, used, designed, preserved, and sometimes discarded. Edited by Erkki Huhtamo and Jussi Parikka, with contributions from internationally prominent scholars from Europe, North America, and Japan, the essays help us understand how the media that predate today’s interactive, digital forms were in their time contested, adopted and embedded in the everyday. Providing a broad overview of the many historical and theoretical facets of Media Archaeology as an emerging field, the book encourages discussion by presenting a full range of different voices. By revisiting ‘old’ or even ‘dead’ media, it provides a richer horizon for understanding ‘new’ media in their complex and often contradictory roles in contemporary society and culture.

“An engaging study of the ways women and machines have been represented in art, photography, advertising, and literature.” —Arwen Palmer Mohun, University of Delaware From sexist jokes about women drivers to such empowering icons as Amelia Earhart and Rosie the Riveter, representations of the relationship between women and modern technology in popular culture have been both demeaning and celebratory. Depictions of women as timid and fearful creatures baffled by machinery have alternated with images of them as being fully capable of technological mastery and control—and of lending sex appeal to machines as products. In Women and the Machine, historian Julie Wosk maps the contradictory ways in which women’s interactions with—and understanding of—machinery has been defined in Western popular culture since the dawn of the Industrial Revolution. Drawing on both visual and literary sources, Wosk illuminates popular gender stereotypes that have burdened women throughout modern history while underscoring their advances in what was long considered the domain of men. Illustrated with more than 150 images, Women and the Machine reveals women rejoicing in their new liberties and technical skill even as they confront society’s ambivalence about these developments, along with male fantasies and fears. “Engaging and entertaining . . . Using illustrations, cartoons and photographs from the past three centuries, Wosk delineates shifts in social acceptance of women’s relationship to technology . . . her work is complex, comprehensive and highly readable.” —Publishers Weekly “Art historian Wosk analyzes the overt and covert messages in depictions of women and machines in an array of fiction and, more impressively, in some 150 visual images.” —Booklist