Offering a unique exploration of healthcare-oriented business training and insight, MBA for Healthcare provides readers with an invaluable tool in the rapidly-changing healthcare industry today. This book is designed with healthcare providers at all levels of practice, so that they can promptly acquire both basic and advanced knowledge regarding the business aspects of medicine.

This is a practical, comprehensive and reliable physician's handbook on the proper and effective business management of a modern medical practice, including marketing, streamlining overhead, developing a competitive advantage, understanding corporate finance, contract negotiating, employment law, and every other essential element of a successful medical practice.

Physicians in the process of choosing medical management as a specialty need information about themselves and their options in order to make informed decisions. This book offers physicians guidance in assessing professional and personal strengths, developing self-marketing strategies, identifying and evaluating alternatives to conventional practics, and approaching career transitions in an organized way.

Revision of: Essential techniques for healthcare managers / Leigh W. Cellucci and Carla Wiggins. 2010.

Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.

Just when you thought there was no cure for an ailing healthcare system, Our Health Plan will change your mind entirely. Chronicling the journey of a single community through the labyrinth of local healthcare in its efforts to effect change, proponents focus on the most economically disadvantaged and vulnerable-the Medicaid population, as well as reaching out to the commercially insured, creating a revolutionary Coordinated Care Organization, or CCO, in the process. Harnessing the power of its doctors, hospitals, dentists, psychologists, addiction counselors, paramedics, educators, and other integral healthcare forces, the medical community learns to work as a cohesive unit. Results include vastly improved care, reduced costs, favorable relationships and communication among providers, and patients with a decisive voice in a totally reimagined healthcare system.

"The most comprehensive one-volume reference work on health care management published in the last 10 years, this work brings together much useful information and will appeal to a broad audience. Health science libraries, college libraries, and large public libraries will want to invest in this title." --BOOKLIST "This volume should be considered by academic and public libraries with large healthcare management or business collections as the only current reference on this topic." --LIBRARY JOURNAL "The Encyclopedia of Health Care Management would be useful for those involved in any aspect of health care, whether as a student, instructor, practitioner, researcher, or administrator. This book would be of great use in reference collections at public, university, hospital, and corporate libraries." --E-STREAMS Health care is one of today′s most discussed and debated topics. From issues such as accessibility to costs to quality, the debates range widely among doctors, patients, employers, and insurers. A popular topic in political campaigns and the media, health care and health care management is also a quiet and unremitting concern in the private and personal lives of individuals who worry about someday having to choose between food and prescription drugs. For this reason, in today′s health care industry, good business practices may be as important as the practice of medicine in assuring the continued health of the industry. The Encyclopedia of Health Care Management will prove invaluable to libraries serving students and professionals in health and business. It will also be an essential reference for physicians, providers and their employees, and students and professors in health and management for responsible and successful practice and administration in the health care industry. This encyclopedia is the most comprehensive reference work on the business of health care, with up-to-date information across a broad range of issues affecting every aspect of the industry and the people it serves, employs, and influences. Key Features The most comprehensive reference work on health care management Broad range of timely topics, spanning academic, corporate and governmental arenas Over 600 entries More than 160 expert contributors in the fields of medicine, public health, and business Tables on Health Care Acronyms Medical Degrees Medical Legislation Medical Organizations Medical Specialties About the Editor Michael J. Stahl, Ph.D. is Director of the Physician Executive MBA Program and Distinguished Professor of Management in the College of Business at the University of Tennessee, Knoxville. Dr. Stahl received his B.S. in Electrical Engineering from the State University of NY at Buffalo and his Ph.D. in Management from Rensselaer Polytechnic Institute. From 1982-1989, Stahl was Head of the Management Department at Clemson University He was Associate Dean in the College of Business at the University of Tennessee from 1989-1997. Dr. Stahl has published over 50 journal articles in a variety of areas including Strategic Management, TQ, and healthcare, as well as twelve books including Strategic Management, Perspectives in TQ, and The Physician′s Essential MBA. He teaches strategy and business planning in the Physician EMBA, Taiwan EMBA, and MBA Programs. Recommended Libraries Academic, Public, Special, Private/Corporate