Brand meets his dream girl in college-a half-human, half-leopard shapeshifter who cannot shift. Werewolves and cats are natural enemies but the power of their sexual chemistry overwhelms them. She steals his heart and makes him whole. When she abandons him it fractures his world and he knows no woman can ever take her place. Though many seek his attention, he is cold and unattainable. The love they share is soul deep but the fate of Charma's family lies in her hands. The memory of every heated touch they share will cut out both their hearts when she leaves him but to save them all, she must run. After nine years of desolation and heartbreak Charma is back. She risks forfeiting her life to warn Brand of an impending attack but she doesn't hesitate. Brand has her in his arms once more and he will never lose her again.

It's werewolf mating season. All the males are in heat, and the driving sexual lust of their beasts is almost uncontrollable. When Mika finds herself trapped in an alley, surrounded by four horny werewolves, she knows she's in deep trouble. Until a tall, handsome werewolf rescues her'then demands payment. Hot, sweaty, intimate payment.Grady is a half-breed whose human mother abandoned him to his werewolf father, so he knows human women just aren't safe to fall in love with. The wolf within him wants Mika as his mate, but Grady will not give in. Never. Ever. He's willing to fight his emotions and his beast, no matter how much sexy Mika tempts him.But neither of them expected her Uncle Omar to assign Grady to protect her from other males?24/7, in her home, sleeping just down the hall. Mika decides to make the best of her vacation and keep the hot wolf in her bed. Grady can't resist the scorching sex, but he is determined to resist the bond.

Shannon is a quarter puma but can't shift. She's just a human with a few extra genes. But she knows how dangerous shifters are, and now she's their prey, captured by a group of werewolves for a deadly hunt. Anton's body responds fervently to Shannon, and he vows to protect her with his lifeNonly to discover she's the enemy. But it's mating heat, and he's about to lose all control to that driving sexual need.

A PERFECT DISGUISE As security chief of the supernaturals’ ruling council, Michaela Chui has seen more than her fair share of disaster. For centuries, she’s survived through caution and strategy. But when the only human councilor is viciously murdered, Michaela knows the coincidences that keep blocking her investigation are a sure sign of bad things to come. She needs answers fast. And her only ally is Cormac Redoak: wild, unpredictable, unreliable—and worse, distractingly attractive. A HIDDEN TRUTH An exile from the court of the Fairy Queen, Cormac has all the experience with careful strategy and veiled intentions he can stand. But he also has the fey talent for getting his way, and he’s sure his way lies with Michaela’s. No matter that she can change her lovely face at will; there’s a clarity to her being that he’d know anywhere. Working with her will be temptation and frustration bound together. Somehow, though, he must convince her to trust him—without revealing the secrets he dares never share . . .

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.

Fall into NYT Bestselling Authors Alexandra Ivy and Carrie Ann Ryan’s bestselling dark and gritty paranormal series, The Branded Packs. Stolen The first rule of being Alpha of the Canine Pack is to protect their secrets from the humans at all cost. One look at the dying human at his doorstep and Holden Carter knows he will have to break it. Ariel Sands grew up in a post-Verona infection world and under the care of the very humans she thought had cured the disease. It will take more than trust and a mating bond for Ariel and Holden to not only survive their enemies, but the burn of their own temptations. Forgiven Soren Slater is a Beta wolf who understands that duty to his Pack comes before his own needs. He never expected his enticing flirtations with Cora Wilder, a Tiger Princess, would encourage her cat to consider him a potential mate…but he’s forced to walk away. When she’s kidnapped by the SAU and she has no choice but to work with Soren to escape. Together they must put the past behind them if they’re to survive the human’s evil plot. Abandoned When bear shifter, Anya Tucker fell in love with the wrong man, the only thing she left with was a broken heart—and her two bear cubs. When her sons meet the lazy cat next door and fall heads over tails for him, she’ll do whatever she takes to protect them—even from a past she’d thought she’d left behind. Unseen Nicole Bradley had no reason to live after the humans murdered her son. On the hunt for revenge, the last thing she expected was to discover secrets that could destroy the SAU. Polar shifter, Tucker Stone, lives off the grid but he can’t walk away when he sees the pretty female wolf in danger. Risking exposure, he takes her to his hidden den and tries to heal her wounds. Buried Gibson Barton knows his Pack is on the verge of something they will never be able to prepare for: a chance at freedom. As a submissive wolf of her Pack, Mandy Calhoun has always only watched Gibson from afar. Oliver Dare is the Foreseer of the Ursine Pack, and knows with each vision, his death is that much closer. There is danger lurking in the den, and as the three learn to process their emotions and navigate their temptations, they’ll have to fight for something they never knew they had—or sacrifice it all for a purpose far greater than their own destinies. Shadowed Sinclair, Alpha of the Unseen Pack, is determined to destroy the Shifter Accommodation Unit. The human female, Mara, who has been secretly working with him has disappeared, and his priorities must shift slightly. He’s resolved to track her down, and not just because she has the information he needs. After the CDC kidnaps her, Mara realizes that this isn’t a game. She’s a potential savior for the future of the shifters—and perhaps especially the loner wolf who stirs her passions.