Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

This book is your indispensable guide to mastering YouTube marketing. Start your journey today and unlock the vast opportunities that YouTube has to offer.

Unlock the Power of YouTube: Transform Your Business with Masterful Marketing Strategies! Are you struggling to make your mark in the crowded digital landscape? Do you dream of leveraging YouTube to skyrocket your business but feel overwhelmed by the complexities? Have you ever wondered how some creators effortlessly attract millions of views while you struggle to gain traction? Author Chidiebere Iroegbu, a seasoned Digital Marketer with years of experience in the field, understands your frustrations. Having faced similar challenges in the past, he knows firsthand the struggles and obstacles that aspiring YouTube Marketers encounter. Discover the secrets to crafting compelling video content that captivates your audience from the first frame. Learn proven strategies for optimizing your YouTube channel to attract more views, subscribers, and engagement. Master the art of storytelling to create videos that resonate with your target audience and inspire action. Unlock the mysteries of YouTube analytics to track your progress and make Data-Driven Decisions. Explore advanced techniques for monetizing your channel and generating Passive Income Streams. Harness the power of YouTube advertising to reach a wider audience and drive conversions. Gain insider tips from successful YouTubers who have built thriving businesses on the platform. Develop a sustainable YouTube Marketing Strategy that propels your brand to new heights of success. If you want to dominate the YouTube landscape, attract a loyal following, and grow your business exponentially, then scroll up and buy this book today. Mastering YouTube Marketing is your roadmap to success in the digital age.

Many people have discovered creative methods to earn money using the internet. A "money-making" technique that is currently popular today is the monetization of YouTube channels. Whether you are a musician who wants to get some attention from music fans all over the world or a business owner who is establishing a video library for the products that you are selling, monetizing your YouTube account is a great way to build a reliable income, provided you do it correctly. There is a lot of misconception about YouTube as a social media platform. Because of the ease with which users can update and create their own content, it often seems like less of a social media network and more of a personal page. But just because you can use Facebook, Twitter and the like to promote your video, doesn't mean that YouTube isn't a viable social media platform. In fact, YouTube can be seen as the heart of the social media platforms as its content is widely distributed throughout the other platforms. In fact, 400 tweets per minute contain a YouTube link, and YouTube's search bar is the second only after Google. YouTube has the benefit of having one of the most engaged audiences out of the social media platforms. With tweets flooding Twitter news feeds, and posts cluttering Facebook feeds, it's harder than ever to reach followers on platforms. However, 85% of YouTube subscribers consider themselves "regular" YouTube users. It's recommended that if you do pursue creating a YouTube channel that you have a professional team of producers and creators as the content uploaded should maintain a high standard. However, a lot of big Youtubers have started with just their mobile phone and a personality. Now, video content and a strong YouTube presence can be significantly harder to establish than say Twitter, Facebook or Instagram. But if video content were right for your brand, it would be well worth the extra step. As YouTube is free to set up (and easy - all you need is your Gmail address, and you're set), the company makes its massive profits from ads. While they are reserved for those top budget players, YouTube still has certain issues with the ads as they are considered a form of interruption messaging, i.e. not organic content that is so highly favored on other social media platforms. Essentially, the paid ads are disrupting viewers from what they are doing on the site. And with the ease of the "Skip Now" button, the ads have a high chance of not being viewed if they are not properly targeted. This guide will focus on the following: Features and impact of YouTube YouTube tools to help you target viewers Creating great YouTube content How the YouTube algorithm works How to get more YouTube subscribers Making your videos Bringing in the traffic Picking a profitable niche and keyword research SEO YouTube channel goals you can control... AND MORE!

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.