Mastering Streetwear Expansion is a deep dive into the next phase of streetwear entrepreneurship, offering a strategic roadmap for brands looking to grow beyond their initial success and establish a long-lasting impact in the industry. Written by Craig D. Washington, a trailblazing designer and entrepreneur, this book is more than just a guide—it’s a blueprint for those aiming to take their streetwear brand from niche to global. The book addresses the challenges of scaling a streetwear label in a highly competitive market, providing actionable insights on everything from product diversification and brand storytelling to digital innovation and global expansion. Each chapter equips readers with advanced strategies, real-world case studies, and industry best practices, ensuring that every aspect of growth—whether in production, marketing, or community building—is meticulously covered. But Mastering Streetwear Expansion goes beyond business tactics. It explores the cultural relevance of streetwear, showing how it intersects with music, art, and lifestyle to create a movement that’s both powerful and profitable. Washington’s unique perspective offers readers a holistic approach to navigating the evolving landscape of streetwear, staying ahead of trends, and creating a brand legacy that resonates with diverse communities worldwide. For those ready to elevate their brand to new heights, this book is a must-read. It empowers designers, entrepreneurs, and creative visionaries to turn their streetwear labels into influential, boundary-pushing brands that set the pace for the future of fashion.

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Explore the inspiring journey of Noel Hein, a Burmese model who rose from Wa State to global acclaim. This book traces Noel's path through the fashion world, from his local beginnings to international runways and prestigious photo shoots. Discover how he broke barriers, influenced Burmese fashion, and became a cultural icon. Through stories and stunning visuals, uncover Noel Hein's impact on fashion and his journey to success.

"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

From Elizabeth Keckly's designs as a freewoman for Abraham Lincoln's wife to flamboyant clothing showcased by Patrick Kelly in Paris, Black designers have made major contributions to American fashion. However, many of their achievements have gone unrecognized. This book, inspired by the award-winning exhibition at the Museum at FIT, uncovers hidden histories of Black designers at a time when conversations about representation and racialized experiences in the fashion industry have reached all-time highs. In chapters from leading and up-and-coming authors and curators, Black Designers in American Fashion uses previously unexplored sources to show how Black designers helped build America's global fashion reputation. From enslaved 18th-century dressmakers to 20th-century “star” designers, via independent modistes and Seventh Avenue workers, the book traces the changing experiences of Black designers under conditions such as slavery, segregation, and the Civil Rights Movement. Black Designers in American Fashion shows that within these contexts Black designers maintained multifaceted practices which continue to influence American and global style today. Interweaving fashion design and American cultural history, this book fills critical gaps in the history of fashion and offers insights and context to students of fashion, design, and American and African American history and culture.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

"It is possible to argue about taste--but not about true style. A gentleman can be recognised immediately from his confident appearance, his charm, and his carefully chosen clothes. Gentleman is the tried-and-tested guide on matters of style and quality. This new, revised edition is distinguished by its even more elegant layout and many current made-to-measure additions, especially concerning the influence of Italian wear. From choosing a good tailor to proper shoe care, this book is an indispensible companion for indisputable good taste." 700 colour illustrations