Suitable for those who want to increase their mastery of digital and analog audio: musicians, producers, A&R, mastering, recording, and mixing engineers, this title offers an introduction to the procedures and technical issues involved in mastering.

From the latest breakthroughs in medical research and information technologies to new discoveries about the diversity of life on earth, science is becoming both more specialized and more relevant. Consequently, the need for writers who can clarify these breakthroughs and discoveries for the general public has become acute. In Ideas into Words, Elise Hancock, a professional writer and editor with thirty years of experience, provides both novice and seasoned science writers with the practical advice and canny insights they need to take their craft to the next level. Rich with real-life examples and anecdotes, this book covers the essentials of science writing: finding story ideas, learning the science, opening and shaping a piece, polishing drafts, overcoming blocks, and conducting interviews with scientists and other experts who may not be accustomed to making their ideas understandable to lay readers. Hancock's wisdom will prove useful to anyone pursuing nonfiction writing as a career. She devotes an entire chapter to habits and attitudes that writers should cultivate, another to structure, and a third to the art of revision. Some of her advice is surprising (she cautions against s

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

Tools to make hard problems easier to solve. In this book, Sanjoy Mahajan shows us that the way to master complexity is through insight rather than precision. Precision can overwhelm us with information, whereas insight connects seemingly disparate pieces of information into a simple picture. Unlike computers, humans depend on insight. Based on the author's fifteen years of teaching at MIT, Cambridge University, and Olin College, The Art of Insight in Science and Engineering shows us how to build insight and find understanding, giving readers tools to help them solve any problem in science and engineering. To master complexity, we can organize it or discard it. The Art of Insight in Science and Engineering first teaches the tools for organizing complexity, then distinguishes the two paths for discarding complexity: with and without loss of information. Questions and problems throughout the text help readers master and apply these groups of tools. Armed with this three-part toolchest, and without complicated mathematics, readers can estimate the flight range of birds and planes and the strength of chemical bonds, understand the physics of pianos and xylophones, and explain why skies are blue and sunsets are red. The Art of Insight in Science and Engineering will appear in print and online under a Creative Commons Noncommercial Share Alike license.

This book provides a comprehensive and coherent step-by-step guide to writing in scientific academic disciplines. It is an invaluable resource for those working on a PhD thesis, research paper, dissertation, or report. Writing these documents can be a long and arduous experience for students and their supervisors, and even for experienced researchers. However, this book can hold the key to success. Mapping the steps involved in the writing process - from acquiring and organizing sources of information, to revising early drafts, to proofreading the final product - it provides clear guidance on what to write and how best to write it. Features: Step-by-step approach to academic writing in scientific disciplines Ideal guidance for PhD theses, papers, grant applications, reports and more Includes worked-out examples from real research papers and PhD theses and templates and worksheets are available online to help readers put specific tasks into practice