At the start of the 21st century, the relationship between media and development has never felt more important. Following a series of ‘media revolutions’ throughout the developing world – beginning with the advent of cheap transistor radio sets in the late-1960s, followed by the rapid expansion of satellite television networks in the 1990s, and the more recent explosion of mobile telephony, social media and the internet – a majority of people living in the Global South now have access to a wide variety of Information and Communications Technologies (ICTs), and live in media saturated environments. Yet how can radio, television and mobile phones be most effectively harnessed towards the goals of purposive economic, social, and political change? Should they be seen as primarily a provider of channels through which ‘useful information’ can be delivered to target populations – in the hope that such information will alter those populations’ existing behaviours? Or should they be seen as a tool for facilitating ‘two-way communication’ between development providers and their recipients (i.e. as technologies for improving ‘participatory development’)? Or should new media environments be approached simply as sites in which people living in the developing world can define ‘development’ on their own terms? This timely and original book – which is based on a critical reading of the relevant literatures, and on the author’s own extensive primary research – introduces readers to all of these questions, and helps them to reach their own informed positions on each. It also examines the history of, and current debates regarding, media representations of development. Drawing on case studies from all over the world – including: ‘hate radio’ in Rwanda; theatre for development in India; telenovelas in Latin America; mobile banking and money in Africa, and; GIS and humanitarianism in Haiti – it will be of interest to all undergraduate and postgraduate students of media and development; international development professionals, and; simply to anyone with an interest in how media does, can, or should, change the world.

Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.

This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...

The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc. As of 2014, China had been connected to the Internet for 20 years. During those two decades, China has witnessed drastic changes, from its national makeup to people’s daily lives. The book analyzes the changes in China brought about by the new media on the basis of large-scale data. Further, through comparisons with international trends in new media development, it seeks to clarify the new media development in China and comprehensively demonstrate the revolution and brand-new faces of Chinese society over the past two decades in the wake of new media. As such, it outlines the bright future of new media by revisiting and summarizing the developmental courses of new media and Chinese society.

This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change