Marketing Research, Global Edition
Title | Marketing Research, Global Edition PDF eBook |
Author | Alvin C. Burns |
Publisher | Pearson UK |
Pages | 525 |
Release | 2019-08-21 |
Genre | Business & Economics |
ISBN | 1292318090 |
A conceptual approach and introduction to the field of marketing research
Marketing Research
Title | Marketing Research PDF eBook |
Author | Alvin C. Burns |
Publisher | |
Pages | 680 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780131494169 |
Marketing Research
Title | Marketing Research PDF eBook |
Author | Joseph F. Hair |
Publisher | Irwin/McGraw-Hill |
Pages | 750 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9780072467574 |
Marketing Research
Title | Marketing Research PDF eBook |
Author | Steve D'Alessandro |
Publisher | Cengage AU |
Pages | 650 |
Release | 2020-06-18 |
Genre | Business & Economics |
ISBN | 0170438961 |
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Essentials of Marketing Research, Global Edition
Title | Essentials of Marketing Research, Global Edition PDF eBook |
Author | Manoj K. Malhotra |
Publisher | Pearson Higher Ed |
Pages | 468 |
Release | 2015-01-23 |
Genre | Business & Economics |
ISBN | 1292075147 |
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Marketing Research
Title | Marketing Research PDF eBook |
Author | Alvin C. Burns |
Publisher | Pearson |
Pages | 501 |
Release | 2016-04-19 |
Genre | Business & Economics |
ISBN | 0134143310 |
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Essentials of Marketing Research
Title | Essentials of Marketing Research PDF eBook |
Author | Tony Proctor |
Publisher | Pearson Education |
Pages | 620 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9780273694946 |
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.