Do you have a biblical worldview? A biblical worldview simply means we as Christians view life through the lens of God's inspired Word. The Bible is (or should be) the basis and foundation for all decisions made by pastors, church leaders, and everyone seeking to follow Jesus. Marketing Like God is NOT about lofty ideas, elaborate marketing plans, overpriced branding packages, or the "next new thing" in church marketing. Marketing Like God IS about how to use PROVEN biblical principles and strategies to be real as a church and how to contact people right where they are to show them the value the local church can have in their lives and in their families. The Bible Can and Should Inform Our Marketing Decisions. If you are LEADING a church, WORKING in a church, or GO to church, you ARE a marketer... whether you think so or not is irrelevant. The only questions to ask yourself are: Do my methods honor God? Am I accomplishing through my marketing what I desire? Are my actions bringing people closer to God or pushing them away? Successful Church Marketing is not about products. Successful Church Marketing is about people and how to use biblical principles to attract them and ultimately bring them into a relationship with Jesus. "Church marketing is the action of spreading or promoting the Gospel of Jesus Christ through the use of various types of communication, media, or strategies to capture attention, engage, educate, and finally persuade people to take action." John Squiric COO Truth Advertising

Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

“Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation

No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.

In his debut literary rendering, Eddie Traylor's words of wisdom dispel a perceived inconsistency between God and prosperity, in this amazing new book titled God, His People, and Multilevel Marketing. This book unveils spiritual precepts about business, and how the accumulation of wealth can benefit God's people and His Kingdom. The author masterfully interprets key Bible passages that give personal insight into the 21st century marketplace. As a bonus, the author includes an interview with the successful multilevel marketing guru Dave Silverman of Rochester, New York. This book is an examination of the advantages of Network Marketing (also known as Multilevel Marketing) over traditional business models. One great advantage is that startup costs are within reach of people with ordinary incomes. Additionally, overhead costs are much lower because you work from home. Whereas other businesses require commercial space and hardware, with Network Marketing all that's needed is a cell phone and a computer. In addition to these, add ambition, determination, commitment, and self-confidence, and let your dreams take you to the next level. However, the most important factor is having faith in God. With all this working together for your good, there are no limits to the spiritual and financial success that you can achieve. Finally, this book is a heartfelt appeal as a Network Marketer for local churches and their congregations to open their hearts and minds to see the possibilities. This industry can financially empower both individuals and congregations where everyone can benefit-all to the glory of God!

Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics "¬‚¬" or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

This extraordinary biography of Wal-Mart's world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.