Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities

Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities
Title Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities PDF eBook
Author American Marketing Association
Publisher
Pages 748
Release 1975
Genre Business & Economics
ISBN

Download Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities Book in PDF, Epub and Kindle

Review of Marketing 1990

Review of Marketing 1990
Title Review of Marketing 1990 PDF eBook
Author Valarie A. Zeithaml
Publisher Marketing Classics Press
Pages 553
Release 2012
Genre Business & Economics
ISBN 161311270X

Download Review of Marketing 1990 Book in PDF, Epub and Kindle

Handbook of International Management

Handbook of International Management
Title Handbook of International Management PDF eBook
Author Tracy Murray
Publisher John Wiley & Sons
Pages 690
Release 1991-01-16
Genre Business & Economics
ISBN 9780471606741

Download Handbook of International Management Book in PDF, Epub and Kindle

This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.

Marketing Theory: Philosophy of Science Perspectives

Marketing Theory: Philosophy of Science Perspectives
Title Marketing Theory: Philosophy of Science Perspectives PDF eBook
Author Ronald F. Bush
Publisher Marketing Classics Press
Pages 327
Release 2011-10-15
Genre Business & Economics
ISBN 1613112289

Download Marketing Theory: Philosophy of Science Perspectives Book in PDF, Epub and Kindle

Managerial Strategies for Business Sustainability During Turbulent Times

Managerial Strategies for Business Sustainability During Turbulent Times
Title Managerial Strategies for Business Sustainability During Turbulent Times PDF eBook
Author Leon, Ramona-Diana
Publisher IGI Global
Pages 418
Release 2017-07-12
Genre Business & Economics
ISBN 1522527176

Download Managerial Strategies for Business Sustainability During Turbulent Times Book in PDF, Epub and Kindle

As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.

Chaotics

Chaotics
Title Chaotics PDF eBook
Author Philip Kotler
Publisher AMACOM
Pages 224
Release 2009-06-11
Genre Business & Economics
ISBN 0814415245

Download Chaotics Book in PDF, Epub and Kindle

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Attention, Attitude, and Affect in Response To Advertising

Attention, Attitude, and Affect in Response To Advertising
Title Attention, Attitude, and Affect in Response To Advertising PDF eBook
Author Eddie M. Clark
Publisher Psychology Press
Pages 339
Release 2019-10-25
Genre Business & Economics
ISBN 1317783387

Download Attention, Attitude, and Affect in Response To Advertising Book in PDF, Epub and Kindle

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.