Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

Bugs Bunny, Daffy Duck, Taz, Tweety Bird and all your other favorite Looney Tunes characters are at it again with their wildest, wackiest and—dare we say?—LOONIEST comic book adventures! Will Daffy one-up Bugs Bunny? Will Taz ever catch Foghorn Leghorn? Will Wile E. Coyote finally catch the Road Runner? Will Pepé Le Pew get the girl? Can Sylvester finally snatch Tweety? This collection includes some of the greatest hits from Looney Tunes comics, including: Snow Way Out Rocky Road Shake Well Before Ewes Old Brawl Game City Scrape Collects LOONEY TUNES 47-53.

Bugs Bunny, Daffy Duck, Taz, Tweety Bird, and all your other favorite Looney Tunes stars are here in this grand slam collection of their wildest, wackiest, and dare we say LOONIEST comic book adventures! Will Wile E Coyote finally catch the Road Runner? Will PepŽ Le Pew get the girl? Don't miss the second collection of all the greatest moments from these classic characters!

The indispensable guide to the best the Vermont mountains have to offer.

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.