Marketing for Bankers
Title | Marketing for Bankers PDF eBook |
Author | Mary Ann Pezzullo |
Publisher | |
Pages | 440 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780899823171 |
Marketing for the Bank Executive
Title | Marketing for the Bank Executive PDF eBook |
Author | Leonard L. Berry |
Publisher | |
Pages | 410 |
Release | 1974 |
Genre | Business & Economics |
ISBN |
Bank Marketing for the 90's
Title | Bank Marketing for the 90's PDF eBook |
Author | Don Wright |
Publisher | John Wiley & Sons |
Pages | 250 |
Release | 1991-09-03 |
Genre | Business & Economics |
ISBN | 9780471522645 |
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Status of Bank Marketing
Title | Status of Bank Marketing PDF eBook |
Author | American Bankers Association. Marketing/Savings Division |
Publisher | |
Pages | 136 |
Release | 1970 |
Genre | Bank marketing |
ISBN |
Marketing for Bankers
Title | Marketing for Bankers PDF eBook |
Author | Mary A. Pezzullo |
Publisher | |
Pages | 522 |
Release | 1986 |
Genre | |
ISBN |
Marketing Financial Services
Title | Marketing Financial Services PDF eBook |
Author | Mike Wright |
Publisher | Routledge |
Pages | 419 |
Release | 2010-02-17 |
Genre | Business & Economics |
ISBN | 113638023X |
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
Title | Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands PDF eBook |
Author | James Robert Lay |
Publisher | Lioncrest Publishing |
Pages | 280 |
Release | 2020-04-20 |
Genre | Business & Economics |
ISBN | 9781544507729 |
If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.