Marketing du tourisme durable - Marketingstrategien für sanften Tourismus
Title | Marketing du tourisme durable - Marketingstrategien für sanften Tourismus PDF eBook |
Author | Susanne Häcker |
Publisher | |
Pages | 80 |
Release | 1998 |
Genre | |
ISBN | 9783867460736 |
Marketing for Sustainable Tourism
Title | Marketing for Sustainable Tourism PDF eBook |
Author | Xavier Font |
Publisher | Routledge |
Pages | 198 |
Release | 2019-12-13 |
Genre | Business & Economics |
ISBN | 1351361325 |
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System
Title | Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System PDF eBook |
Author | Martina Dirschl |
Publisher | GRIN Verlag |
Pages | 93 |
Release | 2020-03-23 |
Genre | Travel |
ISBN | 3346135047 |
Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Marketing Innovations for Sustainable Destinations
Title | Marketing Innovations for Sustainable Destinations PDF eBook |
Author | Alan Fyall |
Publisher | Goodfellow Publishers Ltd |
Pages | 354 |
Release | 2009-09-06 |
Genre | Business & Economics |
ISBN | 190688496X |
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Marketing du tourisme
Title | Marketing du tourisme PDF eBook |
Author | Gérard Tocquer |
Publisher | Montréal : G. Morin |
Pages | 303 |
Release | 1987-01-01 |
Genre | Tourism |
ISBN | 9782891052344 |
Sustainable Destination Branding and Marketing
Title | Sustainable Destination Branding and Marketing PDF eBook |
Author | Anukrati Sharma |
Publisher | |
Pages | |
Release | |
Genre | Branding (Marketing) |
ISBN | 9781786394309 |
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"--
Marketing innovations for sustainable destinations
Title | Marketing innovations for sustainable destinations PDF eBook |
Author | Bournemouth University. International Centre for Tourism & Hospitality Research (Bournemouth). |
Publisher | |
Pages | 216 |
Release | 2009 |
Genre | Consumer satisfaction |
ISBN |