Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

While moral philosophy has traditionally been understood as an examination of the good life, this book argues that ethical inquiry should, rather, begin from an examination of evil and other 'negative' moral concepts, such as guilt and suffering.

This study examines Turkey's non-recognition of the right to conscientious objection to military service and locates this non-recognition within the context of international human rights law - specifically United Nations and European Union system.

The Crisis-Prone Society offers preventative measures that can be taken by business professionals and scholars alike to alleviate the growing potential for crises today. These measures are distilled by close analysis of our recent social history of disasters.

Moving effortlessly from Greek to Shakespearean tragedies, to nineteenth and twentieth-century British, American and Russian drama, and fiction and contemporary television, this study sheds new light on the art of comedy.

This book gives a thorough introduction to the theoretical and practical aspects of planning, conducting and analysing data from Respondent Driven Sampling surveys, drawing on the experiences of experts in the field as well as pioneers that have applied Respondent Driven Sampling methodology to migrant populations.