Marketing Architectural and Engineering Services
Title | Marketing Architectural and Engineering Services PDF eBook |
Author | Weld Coxe |
Publisher | Van Nostrand Reinhold Company |
Pages | 314 |
Release | 1983 |
Genre | Architecture |
ISBN |
Leading with Marketing
Title | Leading with Marketing PDF eBook |
Author | Brian Gallagher |
Publisher | AuthorHouse |
Pages | 214 |
Release | 2009-12 |
Genre | Business & Economics |
ISBN | 1449056776 |
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Construction Marketing Ideas
Title | Construction Marketing Ideas PDF eBook |
Author | Mark Buckshon |
Publisher | Mark Buckshon |
Pages | 194 |
Release | 2010-04 |
Genre | Business & Economics |
ISBN | 0981081606 |
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
The Role of Public Relations in Marketing Architectural and Engineering Services
Title | The Role of Public Relations in Marketing Architectural and Engineering Services PDF eBook |
Author | Diane Claypoole Creel |
Publisher | |
Pages | 176 |
Release | 1974 |
Genre | Public relations |
ISBN |
Marketing and Selling Professional Services in Architecture and Construction
Title | Marketing and Selling Professional Services in Architecture and Construction PDF eBook |
Author | Basil Sawczuk |
Publisher | John Wiley & Sons |
Pages | 288 |
Release | 2009-08-27 |
Genre | Technology & Engineering |
ISBN | 9781444309850 |
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Marketing Architectural and Engineering Services
Title | Marketing Architectural and Engineering Services PDF eBook |
Author | Weld Coxe |
Publisher | |
Pages | 328 |
Release | 1990 |
Genre | Architectural services marketing |
ISBN |
How to Market Professional Design Services
Title | How to Market Professional Design Services PDF eBook |
Author | Gerre L. Jones |
Publisher | McGraw-Hill Companies |
Pages | 356 |
Release | 1983 |
Genre | Architecture |
ISBN |