Marketing in Economic Development
Title | Marketing in Economic Development PDF eBook |
Author | Reed Moyer |
Publisher | |
Pages | 76 |
Release | 1965 |
Genre | Business & Economics |
ISBN |
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Marketing's Role in Economic Development
Title | Marketing's Role in Economic Development PDF eBook |
Author | Allan Reddy |
Publisher | Praeger |
Pages | 0 |
Release | 1994 |
Genre | Business & Economics |
ISBN | 0899307663 |
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Marketing and Development
Title | Marketing and Development PDF eBook |
Author | Erdoğan Kumcu |
Publisher | Elsevier Limited |
Pages | 376 |
Release | 1988 |
Genre | Business & Economics |
ISBN |
Guide to Marketing for Economic Development
Title | Guide to Marketing for Economic Development PDF eBook |
Author | John K. Ryans |
Publisher | |
Pages | 384 |
Release | 1986 |
Genre | Industrial location |
ISBN |
Marketing and Economic Development
Title | Marketing and Economic Development PDF eBook |
Author | M. P. Kacker |
Publisher | New Delhi : Deep & Deep Publications |
Pages | 319 |
Release | 1982 |
Genre | Economic development |
ISBN |
Contributed articles.
Soviet Marketing and Economic Development
Title | Soviet Marketing and Economic Development PDF eBook |
Author | Roger Skurski |
Publisher | Springer |
Pages | 203 |
Release | 1983-12-15 |
Genre | Business & Economics |
ISBN | 1349172995 |
Synthesizing Construction and Marketing in Economic Development
Title | Synthesizing Construction and Marketing in Economic Development PDF eBook |
Author | Sui Pheng Low |
Publisher | |
Pages | 280 |
Release | 1995 |
Genre | Business & Economics |
ISBN |
This book concentrates on the link between the construction industry and marketing as a factor in economic development - preface.