Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising.

Provides an overview of key financial concepts for managing the business side of a practice including finanical policies, dealing with dental benefit plans, managing risk and preventing fraud, and defining and controlling fixed and variable costs.

Managing risks in a dental practice is something that practitioners do every day, whether they are aware of it or not. Developed by leaders in the field of dental practice management, these guidelines are based on time-tested best practices of risk management to help dentists protect themselves and their practices. Covers: managing professional risks from a clinical standpoint; dealing with patient records; charting and documentation in a secure way; how to find a legal advisor; discussing the dental team's role in risk management; transitions and other changes.

Provides dental practices with sample job descriptions, guidelines for handling hiring and terminations, performance evaluations, and salary reviews.

Provides an overview of the federal regulations from the DEA, CDC, OSHA, HIPAA, EPA and ACA-1557 that impact the dental office. Includes quick overviews, checklists, do’s and don’ts, tip sheets and FAQ on how to comply with the most common regualtions that impact a dental practice.

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.