The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

Unlock the Secrets of Global Marketing Management in Today's Ever-Changing Landscape! In 'Global Marketing Management in the Perspective of the Economic, Financial, Global Culture and Purchasing Behavior, as well as Politics and Law,' embark on a thrilling exploration of the dynamic world of global marketing. This comprehensive study takes you on a journey through the intricate web of global business, offering a deep dive into the strategies, challenges, and opportunities faced by companies operating on a global scale. Global marketing is not just a buzzword; it's a strategic imperative for companies seeking success in the interconnected global marketplace. From multinational giants to ambitious startups, understanding the nuances of global marketing is essential. This book unveils the essence of global marketing, shedding light on marketing activities conducted by global companies, the use of global marketing strategies, and the intricacies of targeting global markets while adhering to global product standards. International trade, a pivotal component of global business, is explored in detail, illuminating the complexities of trade between residents of different nations through mutual agreements. As globalization reshapes industries and economies, companies are faced with new challenges. They must not only compete with world-class rivals boasting substantial capital and superior products but also navigate the ever-evolving global business environment. With a particular focus on the promising Indonesian market, this study scrutinizes global marketing management from various angles. Dive into the economic conditions, financial considerations, global culture, consumer purchasing behavior, and the intricate realm of political and legal aspects that influence global marketing strategies. Employing a qualitative approach with descriptive methods, this book presents data-driven insights that are both enlightening and actionable. The findings underscore the indispensable nature of global marketing management for companies across diverse countries, emphasizing the significance of effectively competing and capitalizing on the vast global market. Whether you're an established marketing professional or a budding entrepreneur, 'Global Marketing Management' equips you with the knowledge and strategies to navigate the complexities of international marketing. Discover the keys to success in an interconnected world and position yourself to thrive in the global business arena. Get ready to embark on a transformative journey into the world of global marketing management. Order your copy now and unlock the secrets to global success! Keywords: Marketing Management, Globalization, International Marketing

The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. On the other hand, it is also a world with great challenges in terms of crisis, disaster, and emergency situations of various kinds. Thus, it is crucial to understand the role of digital platforms/services in the context of crisis, disaster, and emergency situations. Digital Services in Crisis, Disaster, and Emergency Situations presents recent studies on crisis, disaster, and emergency situations in which digital technologies are considered as a key mediator. Featuring multi- and interdisciplinary research findings, this comprehensive reference work highlights the relevance of society’s digitization and its usefulness and contribution to the different phases and types of risk scenarios. Thus, the book investigates the design of digital services that are specifically developed for use in crisis situations and examines services such as online social networks that can be used for communication purposes in emergency events. Highlighting themes that include crisis management communication, risk monitoring, digital crisis intervention, and smartphone applications, this book is of particular use to governments, institutions, corporations, and professionals who deal with crisis, disaster, and emergency scenarios, as well as researchers, academicians, and students working in fields such as communications, multimedia, sociology, political science, and engineering.

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

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This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers