This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

Providing an introduction to situational analysis, Adele E. Clarke outlines how this method differs from and is superior to grounded theory and to qualitative data analysis.

The Second Edition offers an innovative extension of grounded theory useful in qualitative research projects that draws on interviews, observations, and visual, narrative, and historical discourse materials. To engage the dense complexities of real world situations, Situational Analysis (SA) braids together Strauss's ecological social worlds/arenas theory, Foucault’s discourse analysis, and Deleuze and Guattari’s rhizomes and assemblages. The book will serve as an invaluable resource for advanced undergraduate and graduate-level students, as well as professional researchers and consultants from diverse backgrounds pursuing qualitative projects.

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Business Diagnostics™ is an invaluable reference for today's business owner. The authors have devised a unique framework that allows company owners and managers to complete a powerful external and internal evaluation of their corporate health. This indispensable book provides insights and reference sources covering a broad spectrum of business issues from raising equity, obtaining financing, implementing growth strategies and surviving when times get tough. You will learn to: Complete an effective external 'size-up' of your business environment and industry sector Critically examine your key functions - Finance, Marketing, Operations, Human Resources and Technology - using a unique and concise evaluation of your strengths and what need to be fixed Assess your Customer focus Hone your diagnostic and evaluation skills by reviewing a fictional company and then completing a 'size-up' to assess the health and prospects of a company experiencing growth challenges Enhance your equity raising proposals and avoid the many pitfalls that confront participants in this complex process Submit an effective and successful bank financing proposal by understanding the risk assessment that commercial bankers use to separate the winners from the losers Complete and initial valuation of your company (or one that you intend to purchase) by considering four key valuation techniques and the due diligence process that needs to be followed Simplify the business and strategic planning process by reviewing the 'Seven Ways To Create An Effective Business Plan'

The world is losing species and biodiversity at an unprecedented rate. The causes go deep and the losses are driven by a complex array of social, economic, political and biological factors at different levels. Immediate causes such as over-harvesting, pollution and habitat change have been well studied, but the socioeconomic factors driving people to degrade their environment are less well understood. This book examines the underlying causes. It provides analyses of a range of case studies from Brazil, Cameroon, China, Danube River Basin, India, Mexico, Pakistan, Philippines, Tanzania and Vietnam, and integrates them into a new and interdisciplinary framework for understanding what is happening. From these results, the editors are able to derive policy conclusions and recommendations for operational and institutional approaches to address the root causes and reverse the current trends. It makes a contribution to the understanding of all those - from ecologists and conservationists to economists and policy makers - working on one of the major challenges we face.