This comprehensive textbook specifically focuses on building a thorough foundation on management studies by sequentially developing the components and basics of management principles and approach, discussing and analysing the key features and methods of modern management practices, and finally exposing the students to some essential topics on environment management, business ethics, corporate governance, and total quality management for sustainable growth and development of business. Students and practicing professionals in this field will be immensely benefited by the coverage and treatment of the book. Key Features — Based on industry experience with focus on building a strong foundation for management studies, especially in the context of the Indian business environment — Covers critical areas of management like strategic planning, strategic management, supply-chain management, international trade, entrepreneurship and small business management, information management, environment management, business ethics, corporate governance and modern tools for TQM, including cost of poor quality, benchmarking and six-sigma practice — Emphasis on management issues critical to business – organisational culture and leadership, modern HRM, external business environment, ethics of business and corporate governance, and responsibility for natural environment management for sustainable growth — Provides a wider coverage of the interconnected functions, methods, processes, variables, strategies and tools for excellence in business management, including 80-20 rule, Murphy’s Law, 1-10-100 rule of cost management, 360 degree appraisal, JIT, TPM, Kaizen etc.

This book is intended to train the readers in basic project management principles for directing the course of a project. The hands-on approach presented in this book takes them through the necessary details for a good understanding of what to expect to complete a successful project. Users of this book will have an understanding, after following through the step-by-step stages, of how to plan and schedule projects. This systematic approach includes the application of project management software.

Anne Mette Jonassen Hass explains the principles and benefits of a sound configuration management strategy. This volume is designed to help the professional put that strategy into action.

This Is The First Edition Of The Book On Management Principles And Practices . It Is A Comprehensive Text Book Which Provides A Good Coverage Of The Fundamentals Of Management. The Discussion On Various Chapters Has Been Done In A Simple And Easy To Understand Manner Keeping The Students Of Commerce And Management In View.The Salient Features Of This Book Are: * A Wider Coverage Of The Syllabi Of Ba/B.Com. (Corporate Secretaryship), B.Com., Bba And Bism Of Madras University, Bharathiar University, Bharathidasan University, Anna University, Alagappa University And Pondicherry University (Both Regular And Correspondence). * The Book Is Covering The Syllabus Of M.Com. /Mba/Ma Corporate Secretaryship Of Various Universities In Tamilnadu. * It Covers Master Of Management Programmes As Well As Post-Graduate Management Diploma Programmes Of Distance Education, Pondichery University. * The Explanation Of Various Management Principles And Practices In A Very Comprehensive Manner. * The Book Has The Unique Feature Of Dealing With Case Studies Of Bba And Mba Programmes.

Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, case studies, and is accompanied by a CD with presentations and television commercials.

This practical study of the process of management uses real-life global examples to show how the principles of management are universally applied. Organized around principles of planning, organization, leading and control, the text highlights smaller businesses as well as larger companies.