This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.

Trailblazing transgender actress, activist, and style icon Candis Cayne has spent a lifetime learning how to see herself for who she really is, and along the way has taught herself and others how to celebrate inner beauty as the perfect starting point for outer radiance. Drawing from her personal journey to self-acceptance and comprised of a unique combination of cross-barrier, body-positive wellness and style advice, Hi Gorgeous! is a one-of-a-kind beauty guide that will speak to all women. Engagingly written, highly visual, and filled with "Glam on the Go" tips and exclusive interviews with Candis's team of "radiance experts," the book will cover everything from new definitions of womanhood and beauty (with elements of Candis's own journey woven in) to hands-on makeup and style tips aimed at enhancing all of a woman's possibilities. Hi Gorgeous! opens with a foreword by Candis's best friend, former Olympian and transgender star Caitlyn Jenner. This beautiful, inspiring, and informative book will empower women on their own path and help them convey their radiance to the world.

The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.) that have evolvedthroughout the history of cosmetics. This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts

Fleur De Force started making YouTube videos in 2009 out of a passion for everything beauty and fashion related. What began as a fun hobby quickly turned into something much bigger, and she's spent the past five years seeking out the best products, top tips and easiest ways for us all to look and feel more fabulous. In The Glam Guide she shares all of her secrets and discoveries so whether you're looking for makeup tips, wardrobe cheats, first-date pointers or healthy lifestyle motivation, this is the book for you.

A colourful account of women’s health, beauty, and cosmetic aids, from stays and corsets to today’s viral trends Victorian women ate arsenic to achieve an ideal, pale complexion, while in the 1790s balloon corsets were all the rage, designed to make the wearer appear pregnant. Women of the eighteenth century applied blood from a black cat’s tail to problem skin, while doctors in the 1880s promoted woollen underwear to keep colds at bay. Beautification and the pursuit of health may seem all-consuming today, but their history is long and fantastically varied. Ranging across the last four hundred years, Margarette Lincoln examines women’s health and beauty in fascinating detail. Through first-hand accounts and reports of physicians, quacks, and advertising, Lincoln captures women’s lived experience of consuming beauty products, and the excitement—and trauma—of adopting the latest fashion trends. Considering everything from body sculpture, diet, and exercise to skin, teeth, and hair, Perfection is a vibrant account of women’s body-fashioning—and shows how intimately these practices are related to community and identity throughout history.

The source of tremendous power and the focus of incredible devotion, throughout history notions of beauty have been integral to social life and culture. Each age has had its own standards: a gleaming white brow during the Renaissance, the black eyebrows considered charming in the early eighteenth century, and the thin lips thought desirable by Victorians. Beauty has ensured good marriages, enabled social mobility and offered fame and notoriety, and has led women – and some men – to remarkable lengths in cultivating it, from the dangerous quantities of lead applied by Elizabeth I, to the women of the 1940s and '50s, who employed face powder, lipstick and mascara to look their best during the privations of war and austerity, creating a chic appearance to which many still aspire.

Throughout the history of the Western world, countless attempts have been made to define beauty in art and life. This text examines concepts of female beauty in terms of the ideal and the real, investigating paradigms of beauty as represented in art and literature and how beauty has been enhanced by cosmetics and hairstyles