Lillian Vernon built her mail-order business from her kitchen table to a multimillion dollar operation. This is her story: how her family fled Nazi Germany; how she grew up as an immigrant in America; her travels, marriages, & children. But mainly this is the story of one determined woman & the business she built -- relying largely on her gut instinct & her eye for winnersÓ. Also includes informative sidebars covering management strategies, negotiating tips, practical guidance on how to secure a bank loan, crucial advice about marketing & merchandising -- everything the beginning entrepreneur needs to know about starting a business.

"In 1951, using $2,000 of wedding gift money, Lillian Vernon founded a mail-order business - on her kitchen table! She placed an ad for personalized belts and handbags in Seventeen magazine, then filled the orders from her home. The ad was a huge success, and the Lillian Vernon catalog was born. This year, her company had sales of $238 million to its lifetime customer base of 18 million people." "This is her story: how her family fled Nazi Germany; how she grew up as an immigrant in America; her travels, marriages, and children. But mainly this is the story of one determined woman and the business she built - relying largely on her gut instinct and her "eye for winners" - into a mail-order industry leader that is a national institution." "Beyond the story of this one extraordinary woman's success, An Eye for Winners provides an intensive how-to manual for aspiring entrepreneurs. From building mailing lists to the art of picking "winners" for her catalogs, Lillian Vernon gives us an insider's look at how to break into the mail-order business." "Each chapter includes informative sidebars covering management strategies, negotiating tips, practical guidance on how to secure a bank loan, crucial advice about marketing and merchandising - everything the beginning entrepreneur needs to know about starting a business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

In 1951, with $2,000 of wedding-gift money, Lillian Hochberg founded a mail-order business. Today, the Lillian Vernon Corporation ships more than $200 million worth of goods to a lifetime customer base of 18.6 million people. This successful book is the first of its kind to tell the inside story of the mail-order catalog business and the secrets to its success. An Eye for Winners is also the highly personal story of Lillian Vernon's family's flight from Nazi Germany; her immigrant childhood; and her loves, marriages and children. Imbued with the same dynamism that has made Vernon one of this country's most-sought-after speakers, this inspirational and insightful book stands as a testament to the truth behind the American dream.

If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. This book shows you to mail order and takes you step by step covering every aspect of startup and operations, including advice and helpful hints from successful mail order entrepreneurs.

Prelude and aftermath of a lynching in Georgia, depicting the South's unsolved racial problem.

Wade and Royce are two very different men with a similar way of dealing with their naughty women: a good switch and a steady hand. Liz will do anything to get away from her evil guardian, even disguise herself as a boy and head west. When Caroline, a stranger on the train next to her, sees through her disguise and begs her to take her place as a mail-order bride, Liz doesn't hesitate long before saying yes. It had to be easier than working on a ranch, and as a married woman with a new name, she'll be out of her evil guardian's clutches forever. Wade Malone has been looking forward to his new bride for months, but when "Caroline" finally arrives, things don't exactly add up. For one, she was supposed to be twenty-four years old, and the woman who came off the train doesn't look a day over sixteen. He has a strong aversion to liars, particularly in a wife. But he's also a man who keeps his promises and whoever the woman is at his side, he's made a commitment to have and to hold. That doesn't mean he won’t blister her fanny if it will keep her safe. Even with his firm hand, Liz starts to fall for the no-nonsense rancher and his children. How will she ever keep him from finding out the complete truth about the switch? And if he does find out, will she have to leave the ranch she's come to love? Caroline can't follow through with the mail order marriage she had agreed to. Anxious to get home, she has more reason to hurry when she receives a wire relaying a family emergency. Traveling with the Union Pacific across the mid-west is a long, hot trip and Caroline's temper flares at the man who takes responsibility for the railroad’s many disappointments. Her temper isn't the only thing flaring, her bottom also feels the heat when Royce Ashby had had enough of her bad humor. A man's patience can only take him so far and it is quite obvious to him that Caroline is in need of a keeper. Two old favorites, rewritten as one, with a special, bonus chapter. Publisher's Note: This sweet, action-packed historical romance contains a theme of power exchange.

Lillian Christian had a simple plan… All she had to do was sneak out of Virginia before her brother forced her to marry a man in order to get money. She was nothing but a commodity for her brother to sell, and she wasn’t going to have any part in it. So she answered Charles’ mail-order bride ad and headed for an untamed land where she could take on a whole new identity. But plans don’t always go as expected… On her way to marry her intended, a group of masked outlaws descend upon the stagecoach. And they are looking specifically for her. Mic has a plan of his own… The last thing Mic Gray wants to do is scare Lillian, but kidnapping her is the only way to stop her from marrying Charles. Mic’s face might be on the Wanted posters, but Charles is the real criminal in town. Only Mic’s lack of money and influence prevents him from proving it. The only way to keep Lillian safe is to become her husband. All he has to do is convince her he’s worth marrying. Please note: This is the rewrite of The Stagecoach Bride that I wrote with Stephannie Beman.