Although published as part of a series on Brazilian studies, central to this collection are not the concepts of nation or nationhood but those of transnational networks and cross-cultural exchanges. The concept of nation is of limited value to account for the periodical print culture as a global phenomenon marked by transnational movements such as those involving capital flows, commodities, people, ideas and editorial models. In this vein, what these chapters explore is not so much the concept of influence – which often plays a central role in Eurocentric analyses – but those of circulation and interaction. The notion of “circulation” here emphasised is more appropriate to the study of cultural exchanges, focusing on the movements of and engagements with ideas and concepts, as well as the appropriated models and the people involved in the publication and consumption of magazines. What the reader will find in these essays are analysis of numerous processes of transnational cultural negotiations.

Although published as part of a series on Brazilian studies, central to this collection are not the concepts of nation or nationhood but those of transnational networks and cross-cultural exchanges. The concept of nation is of limited value to account for the periodical print culture as a global phenomenon marked by transnational movements such as those involving capital flows, commodities, people, ideas and editorial models. In this vein, what these chapters explore is not so much the concept of influence – which often plays a central role in Eurocentric analyses – but those of circulation and interaction. The notion of “circulation” here emphasised is more appropriate to the study of cultural exchanges, focusing on the movements of and engagements with ideas and concepts, as well as the appropriated models and the people involved in the publication and consumption of magazines. What the reader will find in these essays are analysis of numerous processes of transnational cultural negotiations.

In her authoritative new book, Maite Conde introduces readers to the crucial early years of Brazilian cinema. Focusing on silent films released during the First Republic (1889-1930), Foundational Films explores how the medium became implicated in a larger project to transform Brazil into a modern nation. Analyzing an array of cinematic forms, from depictions of contemporary life and fan magazines, to experimental avant-garde productions, Conde demonstrates the distinct ways in which Brazil’s early film culture helped to project a new image of the country.

Widely perceived as an overwhelmingly Catholic nation, Brazil has experienced in recent years a growth in the popularity of Buddhism among the urban, cosmopolitan upper classes. In the 1990s Buddhism in general and Zen in particular were adopted by national elites, the media, and popular culture as a set of humanistic values to counter the rampant violence and crime in Brazilian society. Despite national media attention, the rapidly expanding Brazilian market for Buddhist books and events, and general interest in the globalization of Buddhism, the Brazilian case has received little scholarly attention. Cristina Rocha addresses that shortcoming in Zen in Brazil. Drawing on fieldwork in Japan and Brazil, she examines Brazilian history, culture, and literature to uncover the mainly Catholic, Spiritist, and Afro-Brazilian religious matrices responsible for this particular indigenization of Buddhism. In her analysis of Japanese immigration and the adoption and creolization of the Sôtôshû school of Zen Buddhism in Brazil, she offers the fascinating insight that the latter is part of a process of "cannibalizing" the modern other to become modern oneself. She shows, moreover, that in practicing Zen, the Brazilian intellectual elites from the 1950s onward have been driven by a desire to acquire and accumulate cultural capital both locally and overseas. Their consumption of Zen, Rocha contends, has been an expression of their desire to distinguish themselves from popular taste at home while at the same time associating themselves with overseas cultural elites.

"The book provides a deeper understanding of modern art in the Brazilian context, moving the focus away from the self-declared avant-gardes and towards a broad panorama of modernizing tendencies throughout the period, 1890 to 1945. The backdrop of sertão, favelas, carnival and samba - often left out of accounts that restrict readings of modernism to erudite arenas like literature, fine art or architecture - are foregrounded in an attempt to situate artistic discourses within the social and political struggles of the period. Race, class and ideological conflict are given priority as tools for deconstructing complex debates, too often taken at face value or misread as merely reflexive of European phenomena. The anthropophagic movement (Antropofagia) rates special attention in teasing out the meanings of primitivism in the Brazilian context. The book examines a range of visual cultural materials including paintings, periodicals, graphics and photographs, revealing a hidden archive that calls into question the very essence of how modernism is usually perceived in Brazil. The enduring presence of archaism and violence behind an appearance of modernity reveals itself to be not an anomaly, but rather a product of the tensions inherent to the enduring oligarchical structures of Brazilian culture and society"--

Embodying Modernity examines the current boom of fitness culture in Brazil in the context of the white patriarchal notions of race, gender, and sexuality through which fitness practice, commodities, and cultural products traffic. The book traces the imperial meanings and orders of power conveyed through “fit” bodies and their different configurations of muscularity, beauty, strength, and health within mainstream visual media and national and global public spheres. Drawing from a wide range of Brazilian visual media sources including fitness magazines, television programs, film, and social media, Daniel F. Silva theorizes concepts and renderings of modern corporality, its racialized and gendered underpinnings, and its complex relationship to white patriarchal power and capital. This study works to define the ubiquitous parameters of fitness culture and argues that its growth is part of a longer collective nationalist project of modernity tied to whiteness, capitalist ideals, and historical exceptionalism.

Making a vital contribution to the understanding of Latin American modernism, Esther Gabara rethinks the role of photography in the Brazilian and Mexican avant-garde movements of the 1920s and 1930s. During these decades, intellectuals in Mexico and Brazil were deeply engaged with photography. Authors who are now canonical figures in the two countries’ literary traditions looked at modern life through the camera in a variety of ways. Mário de Andrade, known as the “pope” of Brazilian modernism, took and collected hundreds of photographs. Salvador Novo, a major Mexican writer, meditated on the medium’s aesthetic potential as “the prodigal daughter of the fine arts.” Intellectuals acted as tourists and ethnographers, and their images and texts circulated in popular mass media, sharing the page with photographs of the New Woman. In this richly illustrated study, Gabara introduces the concept of a modernist “ethos” to illuminate the intertwining of aesthetic innovation and ethical concerns in the work of leading Brazilian and Mexican literary figures, who were also photographers, art critics, and contributors to illustrated magazines during the 1920s and 1930s. Gabara argues that Brazilian and Mexican modernists deliberately made photography err: they made this privileged medium of modern representation simultaneously wander and work against its apparent perfection. They flouted the conventions of mainstream modernism so that their aesthetics registered an ethical dimension. Their photographic modernism strayed, dragging along the baggage of modernity lived in a postcolonial site. Through their “errant modernism,” avant-garde writers and photographers critiqued the colonial history of Latin America and its twentieth-century formations.