Set against the glamorous skylines of 1950s Manhattan, world-leading cosmetics entrepreneur Helena Rubinstein is locked in a power struggle with rivals Elizabeth Arden and Revlon. From humble beginnings as a Polish-Jewish immigrant, this is the story behind one of the best-known faces in the world of beauty. But as her professional and family conflicts reach fever pitch, will the ghosts of a turbulent past topple one of the world's richest businesswomen? Madame Rubinstein is a bright new comedy where the nails are painted and the gloves are off. Yet when the lipstick bleeds and the makeup fades, what is there left to hide behind? Written by esteemed Australian playwright John Misto, this edition of the text was published to coincide with its 2017 run at the Park Theatre, London.

A biography of the Polish woman who built a multi-million dollar business as one of the first mass-producers of cosmetics.

Helena Rubinstein and Elizabeth Arden's remarkable rivalry was ruthless, relentless and legendary--pushing both women to build international beauty empires in a world dominated by men.

War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now. 'The definitive biography of women and their relationships to their faces in the twentieth century' Linda Grant, Guardian 'I have seldom enjoyed a book so much . . . the research is staggering . . . a wonderful read' Lulu Guinness

Thanks to a combination of business savvy, breathtaking chutzpah, and lucky timing, Helena Rubinstein managed to transform herself from a poor Polish emigrant to the world's first self-made female tycoon. She went from selling homemade "Crème Valaze" out of her house in Australia to becoming an international cosmetics magnate. Tiny and plump, wearing extravagant jewels and spiked heels, she was a fixture of upper-crust New York for many years. She was larger than life, and never took no for an answer: when she was refused from a New York City apartment on the grounds that she was Jewish, she went ahead and bought the whole building and promptly moved in. The story of Eugène Schueller and L'Oréal begins in 1907, in a dingy working-class part of Paris, where a young Schueller sat at his family's kitchen table trying to develop the first harmless artificial hair dye. The tale of how L'Oréal went from that point to the world's largest cosmetics company is fascinating and full of intrigue, with a little of everything: fascist assassins, bitter unmaskings, political scandals. In 1988, although Schueller and Rubinstein had long since passed away, their worlds collided when L'Oréal bought Rubinstein's company — leading to a series of scandals that threw a new and sinister light on L'Oréal. For starters, Rubinstein was Jewish, but Schueller and many other top L'Oréal executives had been active Nazi collaborators. What came to light threatened the reputations of some of France's most powerful men - up to and including its president. This is a powerful, dramatic, and largely untold story about the ugly truth behind a beauty empire.

Helena Rubinstein was born into a poor Polish family at the end of the nineteenth century; by the time of her death in 1965 she had built a cosmeti empire that spanned the world. When Rubinstein opened her first salon in Melbourne, her scientific approach to beauty was an instant sensation. Women just couldn't get enough of her innovative advice on skincare, and her beauty products were constantly sold out. Having conquered Australia, Rubinstein went on to open salons in Europe and America, at a time when women were barely seen in business, let alone running their own multinational companies. Dressed by Chanel and Yves St Laurent, painted by Salvador Dali and Picasso and mingling with Colette and Proust, Helena Rubinstein not only enjoyed unbelievable success, but was also instrumental in empowering and liberating women. Helena Rubinstein was a total original, and her legacy can still be seen today in the methods used to market and manufacture cosmeti. This is her amazing life story.

This book has been published in conjunction with the exhibition "Helena Rubinstein: Beauty is power," organized by the Jewish Museum, New York, October 31, 2014 - March 22, 2015.