Called "a brand name in computer science" by "The New York Times Magazine", renowned scientist and visionary David Gelernter offers a fascinating and often humorous discussion of the critical role of beauty, elegance, and aesthetics in computer technology. Print features.

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An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans. Today's computers are composing music that sounds “more Bach than Bach,” turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative—or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from “the need for introspection” to “the ability to discover the key problem.” He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, Miller explores the riches of computer-created art, introducing us to artists and computer scientists who have, among much else, unleashed an artificial neural network to create a nightmarish, multi-eyed dog-cat; taught AI to imagine; developed a robot that paints; created algorithms for poetry; and produced the world's first computer-composed musical, Beyond the Fence, staged by Android Lloyd Webber and friends. But, Miller writes, in order to be truly creative, machines will need to step into the world. He probes the nature of consciousness and speaks to researchers trying to develop emotions and consciousness in computers. Miller argues that computers can already be as creative as humans—and someday will surpass us. But this is not a dystopian account; Miller celebrates the creative possibilities of artificial intelligence in art, music, and literature.

Examines the overlap and blurring of boundaries among humans, animals, and machines.

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Stone gambling? Invincible! Medical skills? Solitary Snow was seeking defeat! Beautiful women? Aiya, don't be rude, I'm really a doctor. The King of Assassins, Yang Ping, returned to the city and obtained the most powerful God's Eye, Dragon Travelling on the Shoals, fighting against the Nine Heavens, and becoming a super perceptive expert of his generation.

In this original and brilliantly written book, Mohandas Moses has embarked on a daring theme-the challenge of artificial intelligence to the human mind and human creativity. The mind, he says, is the greatest invention in the universe; it has created the greatest works of art and science: its dimensions and potential are yet to be fathomed. But now the marvellous human mind stands challenged by the machine. To illustrate the central theme of his book, the author has brought together the views of a galaxy of eminent philosophers, cognitive scientists and neuroscientists who have explored the phenomenon and evolution of the human mind and consciousness, and the growth of Artificial Intelligence. The author describes the contribution made by the 'Artificial Intelligentsia', the human-computer interaction, and emphasizes the formidable power of the machine mind to usurp the grandeur of the human mind. He has described the manner in which memory, language, creativity, mathematics, teaching-learning and chess-playing could be altered by the digital culture. He says that 'the question we need to ask ourselves as thinking men is-would we like to sense sensations, experience experiences and think thoughts with under-standing as human beings should or are our personas to be blue matched to the template of the machine mind?' With erudition and wry humour the author takes the reader on a fascinating journey of exploration. Written with brilliance and clarity, there is freshness in his perspective and a lucid presentation of ideas. This book will be of great interest as much to academics, experts on artificial intelligence, as to the general reader who wishes to know about the challenges to the human intellect and creativity in the digital age.