Specifically, this book explains loyalties: why we have them and what they do for us and society. It also places loyalty into the study of emotions such as trust and shame. By drawing on current theories and current and historical examples this book clearly establishes the components of loyalty and its place with in the theories of emotion. Additionally it develops the theoretical understanding of emotions by taking a previously ignored – yet highly topical – emotion and placing it within the theoretical perspective.

Loyalty and betrayal are among key concepts of the ethic of nationalism. Marriage of state and culture, which seems the essence of the congruence between political power structure and collective identity, usually offers a simple explanation of loyalty and dissent. Loyalty is seen as once-and-for-all commitment of the individual to his or her nation, whereas betrayal is identified as a failure to commit him or herself to a common cause or as a diversion from the object of political loyalty and cultural/linguistic fidelity. For conservative or radical nationalists, even social and cultural critique of one’s people and state can be regarded as treason, whereas for their liberal counterparts it is precisely what constitutes political awareness, civic virtue, and a conscious dedication to the people and culture. "This book is the first attempt to provide a discursive map of Lithuanian liberal and conservative nationalism. Analyzing the works and views of dissenters and critics of society and culture, we can reveal a mode of being of liberal nationalism as a social and cultural criticism. This volume is of interest for intellectual historians, social theorists, students of East-Central European thought, and anyone interested in Baltic studies and the new members of the EU. Dissent: act of betrayal, or loyalty? Leonidas Donskis' new remarkable study is one consistent, thorough and dedicated effort to provide an answer to that question." – Zygmunt Bauman (from the Preface)

Deep friendship may express profound loyalty, but so too may virulent nationalism. What can and should we say about this Janus-faced virtue of the will? This volume explores at length the contours of an important and troubling virtue -- its cognates, contrasts, and perversions; its strengths and weaknesses; its awkward relations with universal morality; its oppositional form and limits; as well as the ways in which it functions in various associative connections, such as friendship and familial relations, organizations and professions, nations, countries, and religious tradition.

This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures. Through an international analysis of employee loyalty within the service industry, the author highlights the importance of this highly relevant but often overlooked topic to addressing practical issues such as conflict solution, employee retention, service mentality, and work effort. Building on a clear definition and evaluation of the concept of employee loyalty, this book explores meaningful theoretical and practical implications of employee views of the organization, working group, and supervisor.

How different were the men who fought at Blenheim and at Goose Green? Is there a human thread that connects the redcoat of 300 years ago with the British soldier of today? What would they find in common if they faced a common foe? This book is about the people in the Army, and the very human interactions between them in their daily lives. It marries the disciplines of Social Anthropology and Military History to provide a novel way of looking at the anatomy of the British Army at unit level from an entirely human perspective. Concentrating on the attitudes, expectations, and concerns expressed by the people involved, it sets out a set of simple models of life at regimental duty that can be used to describe, analyze and explain their behaviour over the past 300 years. The book is grounded on what soldiers of all ranks have said, using the author's research interview material for the modern witnesses, and memoirs, diaries, and letters (published and unpublished) for earlier ones.

This innovative microhistory of a fascinating yet neglected city shows how its loyalty to Venice was tested by military attack, economic downturn, and demographic collapse. Despite these trials, Brescia experienced cultural revival and political transformation, which Bowd uses to explain state formation in a powerful region of Renaissance Italy.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.