Asthma is a common chronic inflammatory condition of the airways which causes coughing, wheezing, shortness of breath and tightness of the chest. Asthma attacks can be triggered by exposure to allergens, physical exertion, stress, or can be aggravated as a result of common coughs and colds. Over 5 million people in the UK and over 6% of children in the US suffer from Asthma, and a recent increase in prevalence is thought to be attributed to our modern lifestyle, such the changes in housing, diet and a more hygienic environment that have developed over the past few decades. Asthma: The Facts is a practical guide to asthma, suitable for those who suffer from asthma, their families, and the health professionals that treat them. It details how a diagnosis of asthma is reached, and what treatments are available to successfully manage the condition and prevent attacks on a day-to-day basis. The book contains advice on proactive changes which can be made to lifestyles, such as avoiding allergens, as well as how to cope with an attack, and how to administer the relevant treatment effectively. The authors conclude that whilst there is currently no cure for asthma, by taking a proactive, self-directed approach to management, its impact on the patient and their lives can be significantly reduced.

Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.

The creators of An Illustrated Book of Bad Arguments return at last with a desperately timely guide to rhetoric. Have you ever wondered how language shapes a story? How a politician can waffle their way out of a scandal, or a newspaper headline determine how readers think about an event? This adorably illustrated book demonstrates the ways in which language can be used to influence thought. Tens of thousands of demonstrators packed the city’s streets on Friday. The actual count was 250,000. Why tens of thousands, then, and not a quarter million? Rabbits zapped three badgers in an ambush last night, hours after six rabbits in a neighbouring town lost their lives. Were the six rabbits the sole participants in losing their own lives? Those silly rabbits … Old Mr Rabbit is your guide to these and many more examples of loaded language. He mines real reporting (by respected and rogue media alike) to unmask rhetoric that shifts blame, erases responsibility, dog-whistles, plays on fear, or rewrites history — subtly or shamelessly. It takes a long pair of ears to hear what’s left unsaid — but when the very notion of truth is at stake, listening for ‘spin’ makes all the difference.

“This short book makes you smarter than 99% of the population. . . . The concepts within it will increase your company’s ‘organizational intelligence.’. . . It’s more than just a must-read, it’s a ‘have-to-read-or-you’re-fired’ book.”—Geoffrey James, INC.com From the author of An Illustrated Book of Loaded Language, here’s the antidote to fuzzy thinking, with furry animals! Have you read (or stumbled into) one too many irrational online debates? Ali Almossawi certainly had, so he wrote An Illustrated Book of Bad Arguments! This handy guide is here to bring the internet age a much-needed dose of old-school logic (really old-school, a la Aristotle). Here are cogent explanations of the straw man fallacy, the slippery slope argument, the ad hominem attack, and other common attempts at reasoning that actually fall short—plus a beautifully drawn menagerie of animals who (adorably) commit every logical faux pas. Rabbit thinks a strange light in the sky must be a UFO because no one can prove otherwise (the appeal to ignorance). And Lion doesn’t believe that gas emissions harm the planet because, if that were true, he wouldn’t like the result (the argument from consequences). Once you learn to recognize these abuses of reason, they start to crop up everywhere from congressional debate to YouTube comments—which makes this geek-chic book a must for anyone in the habit of holding opinions.

A provocative, timely, and deeply-researched history of gun culture and how it reflects race and power in the United States

"An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

What is Loaded Language? This book, part of the "Political Science" series by Fouad Sabry, explores the strategic use of language in politics to shape discourse and public opinion. In a world where words can sway elections and influence policies, understanding loaded language is critical. The book provides a comprehensive guide to recognizing how language can be used to manipulate emotions, perceptions, and behavior. Chapters Brief Overview: Chapter 1: Loaded Language – Learn how loaded language sways opinions through word choice. Chapter 2: Connotation – Understand how words’ meanings influence thoughts subconsciously. Chapter 3: Politics and the English Language – Analyze Orwell's essay on language’s role in political manipulation. Chapter 4: Glittering Generality – Discover vague, emotional statements used for political support. Chapter 5: Emotivism – Explore the theory that moral judgments express emotional attitudes. Chapter 6: Pathos – Uncover how emotional appeals persuade audiences. Chapter 7: Emotive (Sociology) – Examine emotions in political communication. Chapter 8: Intensifier – See how intensifiers boost emotional impact in statements. Chapter 9: Emotive Conjugation – Learn how similar words evoke different emotions. Chapter 10: Argumentation Scheme – Study the structures of persuasive arguments and fallacies. Chapter 11: Ad Hominem – Explore this fallacy, where personal attacks replace argument. Chapter 12: Definition – Investigate how definitions shape debates and opinions. Chapter 13: Appeal to Emotion – Analyze how emotion-based appeals overshadow logic. Chapter 14: Charles Stevenson (Philosopher) – Understand Stevenson’s ideas on emotive meaning. Chapter 15: Stipulative Definition – Learn how arbitrary definitions influence arguments. Chapter 16: Practical Reason – Explore practical reasoning in decision-making. Chapter 17: Persuasive Definition – Discover how redefining terms can alter perceptions. Chapter 18: Semantic Argument – Dive into semantic disputes and their political significance. Chapter 19: Douglas N. Walton – Investigate Walton’s work on argumentation theory. Chapter 20: Persuasive Writing – Learn techniques of persuasive writing in political rhetoric. Chapter 21: List of Fallacies – Familiarize yourself with logical fallacies and their use in arguments. Who is this book for? It is ideal for professionals, students, and anyone seeking a deeper understanding of how loaded language operates beyond basic knowledge.