A complete guide to purebred livestock advertising, promotion and marketing.

Learn Proper Livestock Marketing from Bud Williams who developed this unique "sell-buy" thinking about marketing livestock.

An in-depth, evidence-based investigation of livestock marketing in Eastern Africa which approaches the issues from a variety of disciplinary perspectives including anthropology, economics, geography, and rangeland ecology. Editors John G. McPeak and Peter D. Little present current findings on how livestock markets in this area operate, describe policy options that help markets function more effectively, and identify topics meriting further research. The issues are examined at a variety of levels (household, market, national, and international), and many of the authors place emphasis on cross-border trade: an area not currently well understood but of substantial economic importance. The book is written in a clear, straightforward style and, though the authors come from a variety of fields, jargon and discipline-specific terms are kept to a minimum.

This document analyses the economic, institutional and policy constraints to livestock marketing and trade to provide a basis for new policy interventions to improve market efficiency and intra-regional livestock trade.