"This book will help you get your bearings as a leader, gain confidence, and learn tactical approaches from experts who have been in your shoes so you can support your team and advance your career"--Design Better website.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Paul Rand and his wife, Ann, wrote this book for their daughter, Catherine, to explain the interplay of sound and color. Paul's distinctive papercut illustrations of bold shapes and bursts of color beautifully complement Ann's rhythmic text, encouraging children to listen and repeat noises they hear every day: the "blop" of a raindrop, the "wham!" of a shutting door, the whisper of the wind in the trees, and the "crunch crunch" of buttered toast.

Achieve your survey goals by empowering your survey respondents. Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents’ needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data. Drawing on their experience at the UK Office for National Statistics, the authors: Show you how to design better surveys by combining social research and user experience best practice. Equip you with the tools to design inclusive and accessible surveys. Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget. Provide links to helpful web material and further reading as part of the book′s online resources. Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.

Years ago, everybody knew that the earth was flat. Everybody knew that the sun revolved around the earth. Today, everybody knows that life on earth is the result of random evolution and/or a supernatural God. Or is it? In "Message from the Designers" Rael presents us with a third option: that all life on earth was created by advanced scientists from another world. During a UFO encounter in 1973 he was dictated a series of messages, face to face, by one of these designers. The result is what lies within these pages - an astonishing revelation for mankind.

Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.