Introduces readers to evaluating and identifying the advertisements they see on signs.

Magazines have stories, pictures, and ads. Companies put ads in magazines to sell products. What do magazine ads look like? And what is their purpose? Readers will learn to identify and evaluate the advertisements they see in magazines. Accessible text and explanatory photos help students understand the role of advertising in their lives.

What do the words and pictures on your shirt or shoes mean? Why did someone put those things on your clothes? Readers will learn to identify and evaluate the advertisements they see on clothing. Accessible text and explanatory photos help students understand the role of advertising in their lives.

Many foods come in colorful packages with pictures and words. What do the pictures and words mean? How do they influence us? Readers will learn to identify and evaluate the advertisements they see on food packages. Accessible text and explanatory photos help students understand the role of advertising in their lives.

What do television ads look like? How can you tell that ads are not part of TV shows? Why do companies make TV ads? Readers will learn to identify and evaluate the advertisements they see on television. Accessible text and explanatory photos help students understand the role of advertising in their lives.

Introduces readers to evaluating and identifying the advertisements they see on signs.

Although different and unrelated, the stories share the common thread that life is not always what it appears to be. It is very much like an artist searching for that elusive portrayal of beauty.