Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.

The forty-fourth president's campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how a combination of technology and grassroots organization is revolutionizing politics.

This detailed overview and analysis of the results of Barack Obama’s historic 2008 presidential win gives us the inside state-by-state guide to how Obama achieved his victory, and allows us to see where the country stood four years ago. Although much has changed in the nearly four years since, How Barack Obama Won remains the essential guide to Obama’s electoral strengths and offers important perspective on his 2012 bid. The votes in each state for Obama and McCain are broken down by percentage according to gender, age, race, party, religious affiliation, education, household income, size of city, and according to views about the most important issues (the economy, terrorism, Iraq, energy, healthcare), the future of the economy (worried, not worried) and the war in Iraq (approve, disapprove).

rogue (r¯og), n: An elephant that has separated from a herd and roams about alone,in which state it is very savage.—Webster’s Revised Unabridged Dictionary After three years of research, bestselling journalist Joe McGinniss presents his already controversial and much anticipated investigative chronicle of Sarah Palin as an individual, politician, and cultural phenomenon. In his critically acclaimed book about Alaska, Going to Extremes, the fledgling state itself was Joe McGinniss’s subject. Although he didn’t hesitate to reveal the many flaws and contradictions behind its “last frontier” image, McGinniss fell in love with the land and its people. More than three decades later, he returned to Alaska in search of its most famous resident, Sarah Palin. On Election Day 2008, McGinniss began his on-the-ground reporting that culminated, famously, in his moving next door to Sarah Palin in spring 2010. THE ROGUE is the eagerly awaited result of his research and writing: a startling study of the illusion and reality of Sarah Palin—and a probing look at the Alaska and the America that produced her. Sometimes funny, sometimes frightening, always provocative and illuminating, THE ROGUE answers the questions “Who is she, really?,” “How did she happen?,” and “Will she ever go away?” In all of his books, McGinniss has scrutinized the mysterious space between image and reality—how that space is created, negotiated, and/or manipulated. Now, with The Rogue, McGinniss combines his deep appreciation of the place Sarah Palin comes from with his uncanny ability to penetrate the façades of people in public life. The result is an extraordinary double narrative that alternately traces Palin’s curious rise to political prominence and worldwide celebrity status and recounts the author’s day-to-day experiences as he uncovers the messy reality beneath the glossy Palin myth. Readers will find THE ROGUE at once bitingly insightful, hilarious, and profoundly ominous in what it reveals—not just about the dark underpinnings of a potential presidential nominee but also in regard to the huge numbers of Americans who passionately support her.

A New Statesman Book of the Year “America’s greatest historian of democracy now offers an extraordinary history of the most bizarre aspect of our representative democracy—the electoral college...A brilliant contribution to a critical current debate.” —Lawrence Lessig, author of They Don’t Represent Us Every four years, millions of Americans wonder why they choose their presidents through an arcane institution that permits the loser of the popular vote to become president and narrows campaigns to swing states. Congress has tried on many occasions to alter or scuttle the Electoral College, and in this master class in American political history, a renowned Harvard professor explains its confounding persistence. After tracing the tangled origins of the Electoral College back to the Constitutional Convention, Alexander Keyssar outlines the constant stream of efforts since then to abolish or reform it. Why have they all failed? The complexity of the design and partisan one-upmanship have a lot to do with it, as do the difficulty of passing constitutional amendments and the South’s long history of restrictive voting laws. By revealing the reasons for past failures and showing how close we’ve come to abolishing the Electoral College, Keyssar offers encouragement to those hoping for change. “Conclusively demonstrates the absurdity of preserving an institution that has been so contentious throughout U.S. history and has not infrequently produced results that defied the popular will.” —Michael Kazin, The Nation “Rigorous and highly readable...shows how the electoral college has endured despite being reviled by statesmen from James Madison, Thomas Jefferson, and Andrew Jackson to Edward Kennedy, Bob Dole, and Gerald Ford.” —Lawrence Douglas, Times Literary Supplement

A NEW YORK TIMES BESTSELLER As seen on CBS This Morning, PBS NewsHour, The Daily Show with Trevor Noah, Pod Save America and more A voter's playbook on making a difference in the 2020 election and beyond from the most recognized and most successful political strategist in the country If you've asked yourself the question, what more can I do to make sure Donald Trump does not continue to occupy the Oval Office on January 20, 2021?--then this book is for you. A playbook for the common citizen, A Citizen's Guide to Beating Donald Trump addresses the many things individuals can do in 2020 every day, without having to leave their jobs, move to Iowa, or spend every waking moment on the election. In A Citizen's Guide to Beating Donald Trump, Plouffe's message is simple: the only way change happens, especially on scale, is one human being talking to another. It won't happen magically, it won't happen because of debates and conventions, it won't happen because of ads. It will happen because citizens take action. And Plouffe is here to help, with specific strategies and tailored talking points to make sure your time and energy aren't wasted. He lays out why different activities the average citizen can take can make a difference to getting to 270 electoral votes, how people can go about doing them and examples of where it's worked in the past. There are at least 65 million Americans who are likely committed to voting against Trump. It is entirely in our control to grow that number and make sure the support materializes in actual votes. Plouffe arms us with advice on how to defend against misinformation online, how to create and spread content, how to register and get out the vote early, how to make a difference in the battlegrounds and how to stay involved after the big election. Filled with stories from the last sixteen years, both successes and failures, as well as political strategies that have evolved in the wake of the breakthrough campaign that Plouffe masterminded, A Citizen's Guide to Beating Donald Trump is a pragmatic, specific, and very motivational guide for the path forward.

“The blow by blow story of a president and his team wasting the ‘opportunity’ of the Great Recession to change the fundamentals of the economy.” —Steven Brill, New York Times–bestselling author This book is the compelling story of President Obama’s domestic policy decisions made between September 2008 and his inauguration on January 20, 2009. Barack Obama determined the fate of his presidency before he took office. His momentous decisions led to Donald Trump, for Obama the worst person imaginable, taking his place eight years later. This book describes these decisions and discusses how the results could have been different. Based on dozens of interviews with actors in the Obama transition, as well as the author’s personal observations, this book provides unique commentary of those defining decisions of winter 2008–2009. A decade later, the ramifications of the Great Recession and the role of government in addressing the crisis animate the ideological battle between progressivism and neoliberalism in the Democratic Party and the radical direction of the Republican Party. As many seek the presidency in the November 2020 election, all candidates and of course the eventual winner will face decisions that may be as critical and difficult as those confronted by Barack Obama. This book aims to provide the guidance of history. “A powerfully lucid, compelling and surprising achievement . . . makes a subtle but irresistible argument that, given the conservative undertow of American politics, liberals and progressives who are serious about change can’t just wing it but must prepare detailed economic policy analyses and prescriptions long in advance of taking power.” —Congressman Jamie Raskin, Representative from Maryland’s 8th District