Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Until recently, to be in a public place meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly react to gestural cues from persons in their immediate presence in order to establish their relationship to each other. Through this communication they hope to detect potential danger before it is too late for self-defense or flight. The ability to read accurately the informing signs by which strangers indicate their relationship to one another in public or semi-public places without speaking, has become as important as understanding the official written and spoken language of the country.In Relations in Public, Erving Goff man provides a grammar of the unspoken language used in public places. He shows that the way strangers relate in public is part of a design by which friends and acquaintances manage their relationship in the presence of bystanders. He argues that, taken together, this forms part of a new domain of inquiry into the rules for co-mingling, or public order.Most people give little thought to how elaborate and complex our everyday behavior in public actually is. For example, we adhere to the rules of pedestrian traffic on a busy thoroughfare, accept the usual ways of acting in a crowded elevator or subway car, grasp the delicate nuances of conversational behavior, and respond to the rich vocabulary of body gestures. We behave differently at weddings, at meals, in crowds, in couples, and when alone. Such everyday behavior, though generally below the level of awareness, embodies unspoken codes of social understandings necessary for the orderly conduct of society.

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.