This first account of commercial spaceflight’s most successful venture describes the extraordinary feats of engineering and human achievement that have placed SpaceX at the forefront of the launch industry and made it the most likely candidate for transporting humans to Mars. Since its inception in 2002, SpaceX has sought to change the space launch paradigm by developing a family of launch vehicles that will ultimately reduce the cost and increase the reliability of space access tenfold. Coupled with the newly emerging market for governmental, private, and commercial space transport, this new model will re-ignite humanity's efforts to explore and develop space. Formed in 2002 by Elon Musk, the founder of PayPal and the Zip2 Corporation, SpaceX has already developed two state-of-the-art new launch vehicles, established an impressive launch manifest, and been awarded COTS funding by NASA to demonstrate delivery and return of cargo to the ISS. This book describes how simplicity, low-cost, and reliability can go hand in hand, as promoted in the philosophy of SpaceX. It explains how, by eliminating the traditional layers of internal management and external sub-contractors and keeping the vast majority of manufacturing in house, SpaceX reduces its costs while accelerating decision making and delivery, controls quality, and ensures constant liaison between the design and manufacturing teams.

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.