Dominic Gettins spent many years writing copy and training others to do so. In this handbook he demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce. Although the examples come mostly from the advertising industry, the techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of eight essential rules.

LYNNEHURST IS A PORTRAIT of a Canadian family reaching back to the early years of our nationhood and stretching forward into the twenty-first century. Lynnehurst puts the spotlight on a part of English Canada, the Muskoka Lakes District of Ontario, a setting which the author knows well.

Maximize your chances to get promoted to the executive level As predictable career paths have become extinct in most organizations, managers aspiring to the C-level job are left to their own devices to determine how to advance their careers. Even in companies committed to talent development, guidance to aspiring executives is often vague and contradictory. This happens, executive coach John Beeson argues, because executive promotions are made based on the decision makers' intuitive sense of whether or not a manager can succeed at higher levels within the organization. Beeson decodes these leadership criteria--the unwritten rules--that companies use to make decisions about who gets promoted and who doesn't, and identifies the six core "selection factors" that are imperative for success at the executive level Demonstrating strategic skills Building a strong management team Managing implementation Exhibiting the capacity for innovation and change Working across organizational boundaries Projecting executive presence Filled with stories of managers who successfully climbed up the executive ladder-and some who struggled-The Unwritten Rules is an invaluable resource for aspiring executives.

On August 3, 1949, the National Basketball Association was born, comprising 17 organizations that ranged geographically from Boston to Denver and culturally from Manhattan to Sheboygan. The league being the result of a merger, there were two different reigning champions vying for NBA supremacy between the George Mikan-led Minneapolis Lakers and the small-town Anderson Packers, with teams from Syracuse, Rochester, New York, Chicago, and Indianapolis all hoping to upset the apple cart enough to take both teams down. This history of the BAA-NBL merger that created the NBA demonstrates that, amid icy executive relations that reflected the league's larger cultural clash between bustling East Coast metropolises and quiet Midwestern towns, the relentless march toward integration sneaking up quicker than expected on the segregated league, and the Second World War still distinctly visible in the rearview mirror and America's involvement in Korea closer than it may have appeared, it was what lay just beyond basketball that mattered. From Tony Lavelli's halftime accordion, Lee Knorek's airport escapades, and Chicago Stags owner John Sbarbaro's Capone-era mob ties to tales of antisemitism, systemic racism, and prisoners of war--with cameos from Jackie Robinson, Chuck Connors, and President Gerald Ford--the book brings back to life, in its totality, the NBA as it was nearly 75 years ago in the year of the merger.

“Hilarious, harrowing, and ultimately inspiring.... Truly, there is something arresting and wonderful on every page.” — Michael Pollan “With sentences that sometimes astonish” (Matthew Crawford, author of Shop Class as Soulcraft), celebrated cultural critic Mark Edmundson has written a hip and hilarious coming-of-age memoir about one man’s miscues and false starts as he enters the world after college. Through exhilarating adventures, he attempts to answer the timeless question of who he is, while contemplating what role music, love, work, drugs, money, and books will play in his life.

Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.