The present work attempts to identify spatial patterns fo the extent and nature of language shifts among the tribal population in India. It provides social, economic and political dimensions of changing linguistic identity. Based on both secondary and primary data, some of the socio-economic variables have been statistically tested through Correlation and Regression to determine the relationship with language shifts. The impact of urbanisation and regional development on the linguistic behaviour of the tribal population has been analysed.The study rejects the claim that language shift indicates the process of integration--rather it shows the process of assimilation of the tribal people into the majority culture group. In fact, language shifts among these societies have been perceived more often as social compulsions.The study emphasises the need of promoting and preserving the tribal languages as these are cultural heritage of India. The study may provide a basis to understand the dynamics of language shift--as it might have implications of language planning in multilingual societies like India.

This volume inserts the place of the local in theorizing about language policies and practices in applied linguistics. While the effects of globalization around the world are being discussed in such diverse circles as corporations, law firms, and education, and while the spread of English has come to largely benefit those in positions of power, relatively little has been said about the impact of globalization at the local level, directly or indirectly. Reclaiming the Local in Language Policy and Practice is unique in focusing specifically on the outcomes of globalization in and among the communities affected by these changes. The authors make a case for why it is important for local social practices, communicative conventions, linguistic realities, and knowledge paradigms to actively inform language policies and practices for classrooms and communities in specific contexts, and to critically inform those pertaining to other communities. Engaging with the dominant paradigms in the discipline of applied linguistics, the chapters include research relating to second language acquisition, sociolinguistics, literacy, and language planning. The majority of chapters are case studies of specific contexts and communities, focused on situations of language teaching. Beyond their local contexts these studies are important for initiating discussion of their relevance for other, different communities and contexts. Taken together, the chapters in this book approach the task of reclaiming and making space for the local by means of negotiating with the present and the global. They illuminate the paradox that the local contains complex values of diversity, multilingualism, and plurality that can help to reconceive the multilingual society and education for postmodern times.

The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.

Documenting how in the course of acquiring language children become speakers and members of communities, The Handbook of Language Socialization is a unique reference work for an emerging and fast-moving field. Spans the fields of anthropology, education, applied linguistics, and human development Includes the latest developments in second and heritage language socialization, and literary and media socialization Discusses socialization across the entire life span and across institutional settings, including families, schools, work places, and churches Explores data from a multitude of cultures from around the world

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The Celtic languages and groups called Keltoi (i.e. ‘Celts’) emerge into our written records at the pre-Roman Iron Age. The impetus for this book is to explore from the perspectives of three disciplines—archaeology, genetics, and linguistics—the background in later European prehistory to these developments. There is a traditional scenario, according to which, Celtic speech and the associated group identity came in to being during the Early Iron Age in the north Alpine zone and then rapidly spread across central and western Europe. This idea of ‘Celtogenesis’ remains deeply entrenched in scholarly and popular thought. But it has become increasingly difficult to reconcile with recent discoveries pointing towards origins in the deeper past. It should no longer be taken for granted that Atlantic Europe during the 2nd and 3rd millennia BC were pre-Celtic or even pre-Indo-European. The explorations in Celtic from the West 3 are drawn together in this spirit, continuing two earlier volumes in the influential series.