This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

The Routledge Handbook of Language and Superdiversity provides an accessible and authoritative overview of this growing area, the linguistic analysis of interaction in superdiverse cities. Developed as a descriptive term to account for the increasingly stratified processes and effects of migration in Western Europe, ‘superdiversity’ has the potential to contribute to an enhanced understanding of mobility, complexity, and change, with theoretical, practical, global, and methodological reach. With seven sections edited by leading names, the handbook includes 35 state-of-the art chapters from international authorities. The handbook adopts a truly interdisciplinary approach, covering: Cultural heritage Sport Law Education Business and entrepreneurship. The result is a truly comprehensive account of how people live, work and communicate in superdiverse spaces. This volume is key reading for all those engaged in the study and research of Language and Superdiversity within Applied Linguistics, Linguistic Anthropology and related areas.

In 35 chapters by leading scholars in language policy and planning (LPP), this Handbook critically examines current theoretical and methodological transformations taking place in LPP. Sections on LPP theory, nation-states and communities, and late modernity, plus an integrative summary, offer a state-of-the-art profile of LPP and directions for future research.

Multilingual Crisis Communication is the first book to explore the lived experiences of linguistic minorities in crisis-affected settings in the Global South, particularly during the Covid-19 pandemic. China has been selected as a case of inquiry for multilingual crisis communication because of its high level of linguistic diversity. Taking up critical sociopolitical approaches, this book conceptualizes multilingual crisis communication from three dimensions: identifying communication barriers, engaging communication repertoires, and empowering communication justice. Comprising eight main chapters, along with an introduction and an epilogue, this edited book is divided into three parts in terms of the demographic and social conditions of linguistic minorities, as indigenous, migrant, and those with communicative disabilities. This book brings together a range of critical perspectives of sociolinguistic scholars, language teachers, and public health workers. Each team of authors includes at least one member of the research community with many years of field work experience, and some of them belong to ethnic minorities. These studies can generate new insights for enhancing the accessibility and effectiveness of multilingual crisis communication. This book will be of interest to academics and postgraduate students in the fields of multilingualism, intercultural communication, translation and interpreting studies, and public health policy.

The International Encyclopedia of Language and Social Interaction is an invaluable reference work featuring contributions from leading global scholars, available both online and as a three-volume print set. The definitive international reference work on a topic of major and increasing importance, in a new series of sub-disciplinary international encyclopedias Provides state-of-the-art research for scholars in a highly interactive and accessible format, available both online and as a three-volume print set Covers key research topics in the field with contributions from a team of experienced, global editors Successfully brings into a single source, explication of all of the fascinating and ground-breaking Language and Social Interaction work developing globally and across subjects Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

This volume focuses on a market that is one of the world=s economically most important and at the same time one of the most difficult to understand culturally - at least from a Western point of view. China is the world=s second largest economy in terms of nominal GDP and the largest in terms of purchasing power parity. At the same time, China has one of the world=s oldest cultures and was the cradle for extremely influential philosophical approaches that even today continue to have a tremendous impact on every sphere of Chinese society. As a result, business in China is - directly or indirectly - influenced by a distinct Chinese pragmatism, personalized networking (guanxi), the concept of "saving face" and the idea of business as a battlefield. Familiarity with Chinese culture and negotiating practices is a key factor for promoting successful business transactions. In this book, the authors aim to close the gap between publications that are of purely academic interest, on the one hand, and general guidebooks on the other. Intercultural Competencies in China provides a comprehensive selection of topics that are crucial for understanding what lies behind cultural differences - making the book essential reading for business purposes and private contacts in China. Although the book is academically oriented, all of the essays are also accessible for the general reader.