This book provides a comprehensive account of language management and planning at Confucius Institutes in the UK, implementing an ethnographic approach grounded in language management theory. As a global language promotion organization, Confucius Institutes have previously been discussed in the literature with respect to socio-political issues, but this volume will shed particular light on their role in shaping and informing Chinese language policy, at both the institutional and individual classroom level. The book focuses specifically on Confucius Institutes in the UK, demonstrating how language teaching practice in these organizations is informed and shaped not only by organizational paradigms but local language needs and institutional attitudes of host institutions. In turn, Li highlights these organizations’ unique position in a multilingual region such as the UK can offer new insights into language management by illustrating their roles as platforms for both individuals and institutions to become involved in the making and implementation of language policy. This volume will be of particular interest to students and researchers in language policy and planning, language education, applied linguistics, and Chinese linguistics.

This book was the first book to present a specific theory of language management.

This book sets new trajectories for language-sensitive business and management research and pedagogy. The existence of language plurality characterises these. Empirical studies have been established as important and relevant for contemporary research. It has shifted language-sensitive research from the periphery to the centre of international management research. However, this field is rapidly changing, and new thematic approaches have begun to emerge. By addressing this, the book offers genuine and more nuanced insights into existing themes and comes with applications of emergent conceptual developments in different settings. The second part of the book covers methodologies and gives examples and cutting-edge insights into the role of translation in the execution of empirical research and theorising arising from it. Finally, the book draws together innovative ways of how to address the challenges of a multilingual teaching classroom and how to innovate in order to incorporate such diversity through pedagogic practice. This book provides a source that unites insights from multilingual empirical research, methodological considerations and pedagogic practice in order to advance knowledge and debate. It will be a ‘handy source’ of information that offers direct access to the latest guidance on language-sensitive management challenges. It will, therefore, appeal to an internationally-minded and mobile audience, including scholars, students and decision-makers.

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

In recent years there has been increased interest in examining the treatment of language problems across different levels of society, ranging from individual interactional issues to language policy and planning at the national or supra-national level. Among the various approaches to tackle this issue, Language Management Theory (LMT) provides a framework to address behaviour towards language problems on differet levels explicitly and comprehensively. Using LMT as a unifying theoretical concept, the chapters in this volume examine the links between micro and macro dimensions in their analyses of a variety of language problems in Asian and European contexts. This body of work illustrates that the LMT framework is able to show the characteristics of different dimensions clearly, especially when combined with a conceptualization of the micro and macro as a continuum of intertwining elements. This volume will appeal both to those interested in language policy and planning as well as those interested in interaction between speakers from different language backgrounds.

The authors of this volume analyze language contact situations emerging in East and Central Europe, Australia, and Japan. The individual chapters focus on language problems which appear in concrete interactions between speakers of various languages. The objective of the book is to demonstrate the capacity of the language management framework on the basis of highly diversified empirical material and thus aid in the solving of similar language problems which arise in different types of intercultural contact. The chapters contribute to the forming of a new approach to the processes underlying linguistic diversity, covering both its micro and macro aspects.

While "economic forces" are often cited as being a key cause of language loss, there is very little research that explores this link in detail. This work, based on policy analysis and ethnographic data, addresses this deficit. It examines how neoliberalism, the dominant economic orthodoxy of recent decades, has impacted the vitality of Irish in the Republic of Ireland since 2008. Drawing on concepts well established in public policy studies, but not prominent in the subfield of language policy, the neoliberalisation of Irish-language support measures is charted, including the disproportionately severe budget cuts they received. It is argued that neoliberalism’s antipathy towards social planning and redistributive economic policies meant that supports for Irish were inevitably hit especially hard in an era of austerity. Ethnographic data from Irish-speaking communities reinforce this point and illustrate how macro-level economic disruptions can affect language use at the micro-level. Labour market transformations, emigration and the dismantling of community institutions are documented, along with many related developments, thereby highlighting an issue of relevance to communities around the world, the fundamental tension between neoliberalism and language revitalisation efforts.