This book takes the intimidation out of properly labeling handmade soap and cosmetics. The 120 detailed visual guides of over 43 products will quickly become your "go-to" handbook for products produced for sale. We help you avoid common errors and outline general labeling guidelines and regulations. Included are exact regulatory laws and federal guidance for compliance. In an organized manner, you can read the federal laws that apply to your product label designs. After reading this book, you will walk away inspired and have the confidence in growing your hobby to business.Debbie May is a master-level, self-taught handmade soap and cosmetic artisan. In 1999 she established Crafter's Choice Brands as a way to bring high-quality ingredients to hobbyists and small home-based businesses.

During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.

This handbook examines the Nutritional Labeling and Education Act (NLEA) passed by Congress in 1990. It discusses the history of the NLEA and its impact on various segments of the food industry, making complex and detailed regulations easily understandable throughout. Government, industry and consumer perspectives on labelling regulations are provided along with practical guidelines for compliance and packaging.

While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.

Early intervention services are essential for infants and toddlers who are visually impaired and have some functional vision that they will be able to use for everyday activities--not only to ensure their early development but also to help them learn to use their vision with maximum effectiveness, right from the start. Everyday Activities to Promote Visual Efficiency offers guiding principles for early intervention with very young children who are visually impaired and who may also have additional disabilities. This important new resource provides simple activities that can be incorporated easily by families and service providers into the everyday routines of a baby or child to facilitate early visual development and use of functional vision.