One of the initiatives of the CRTC has been to conduct research that will provide an accurate description of women and men in the broadcast media. This report presents research data from two points in time, the 1984 fall season and 1988 fall season. A major purpose of the study is to determine whether the portrayal of women and men has changed over this time. It focuses on two issues: the numerical representation of women and men in programming and advertising; and the roles in which women and men appear in programming and advertising.

This report is one of five that document the portrayal of sexroles in Canadian broadcast media in the autumn of 1984,following two years of industry self-regulation. Together theypresent the results of a content analysis of French language andEnglish language media, both programming and advertising, ontelevision and on radio. This study is the largest and mostcomprehensive content analysis of sex roles undertaken onCanadian media.

This report is one of five that document the portrayal of sexroles in Canadian broadcast media in the autumn of 1984,following two years of industry self-regulation. Together theypresent the results of a content analysis of French language andEnglish language media, both programming and advertising, ontelevision and on radio. This study is the largest and mostcomprehensive content analysis of sex roles undertaken onCanadian media.