As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Excerpt from Kingsford, Quarter If we don't make Hop and Prentiss Sit up and take notice before the season 's over, I 'll eat my hat! About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The Stonor letters and papers form one of only three surviving archives of gentry correspondence from late medieval England. The collection - which includes documents ranging from love letters to household accounts - provides us with a wealth of otherwise unobtainable detail about the lives and careers of a gentry family, their servants and their friends. Much of the material comes from the period of the Wars of the Roses, and allows us an insider's view on national events and the people involved in them. Originally edited by the historian C. L. Kingsford at the beginning of the century, the complete collection is reissued here, with a new introduction and annotation by Christine Carpenter. In many ways more representative of gentry life than the Paston letters, the Stonor letters and papers will be invaluable to scholars of late medieval England, and will make fascinating reading for anyone interested in the Wars of the Roses or life in medieval England.

Embark on a thrilling journey through the hallowed halls of Kingsford School with "Kingsford, Quarter" by Ralph Henry Barbour, a captivating tale of camaraderie, competition, and coming-of-age set against the backdrop of a prestigious boarding school. In this enchanting novel, Barbour invites readers to immerse themselves in the vibrant world of Kingsford School, where friendships are forged, rivalries ignite, and dreams take flight. As the students navigate the challenges of academic rigor and extracurricular pursuits, they discover the true meaning of honor, integrity, and the bonds of brotherhood. With meticulous attention to detail and rich character development, Barbour brings the halls of Kingsford to life, painting a vivid portrait of a bygone era and the young men who inhabit it. From the spirited camaraderie of the dormitories to the intense drama of the playing fields, every page is infused with the energy and excitement of youth. Themes of courage, resilience, and the pursuit of excellence resonate throughout "Kingsford, Quarter," as the characters grapple with the trials and triumphs of adolescence. Through their experiences, readers are reminded of the timeless values that shape character and define a true gentleman. The overall tone of "Kingsford, Quarter" is one of nostalgia and warmth, as Barbour transports readers back to a simpler time filled with innocence and adventure. His heartfelt prose and genuine affection for his characters make this novel a timeless classic that continues to resonate with readers of all ages. Whether you're a fan of boarding school dramas or simply appreciate a well-crafted coming-of-age tale, "Kingsford, Quarter" promises to captivate and inspire. Join the students of Kingsford School on their journey of self-discovery and growth, and experience the magic of Ralph Henry Barbour's enduring masterpiece. Don't miss your chance to experience the timeless charm of "Kingsford, Quarter." Order your copy today and immerse yourself in a world of camaraderie, competition, and the timeless values of youth.